AWAI Member Finds His Dream Copywriting Job “Telling Stories”
It’s a Niche with Plentiful Work, Easy Projects, and Great Pay

AWAI member Christopher Dean is a storyteller at heart. And when he found a marketing strategy that depends on compelling stories to generate leads and make sales … he knew he had discovered his ideal niche as a freelancer.

“I specifically enjoy writing customer case studies in the B2B world. The storytelling aspect, along with the classic structure of someone facing a challenge, finding a solution, and coming to a resolution with excellent results is appealing to me,” explains Christopher.

“I also enjoy interviewing people, pulling out the best quotes, and weaving a story around everything they tell me.”

After picking a niche and focusing on writing case studies, Christopher has also found that not only does the writing come easier, he also has a much easier time finding clients.

“I’ve had good luck when I contact a company and let them know who I am and what I do. I usually try email first, but I’m not afraid to pick up the phone if calling makes sense. Also, once I niched myself as a B2B case study writer — that helped potential clients find me because they were searching for that type of writing,” says Christopher.

“Breaking into the B2B market with a good high-tech company was a big success. I’ve always had an interest in technology, but I have the mind of a writer, not a computer programmer. So when I got that first client in the marketing department, who does web-based security, I was excited. Together, we’ve done three case studies, and we’re slated for more.”

For Christopher, the freedom of the writer’s life is a welcome respite from his old job as a retail manager. He now works from home and no longer has to endure 11- to 12-hour workdays.

“The transition to working with clients who don’t need endless hours of work each day has been great!” Christopher says.

Christopher sort of stumbled across copywriting. But once he found out more about it — the income possibilities, the flexible schedule, the ability to work from home — he knew had to take full advantage of this opportunity.

“I first heard about copywriting from a good friend of mine. He’s a graphic designer and needed a bit of writing done. At the time, I had no idea what copywriting was, so I hit the library to learn the basics. It started with writing a brochure for him, and then brochures for another graphic designer I knew. As I kept learning more, I eventually decided on B2B because of its editorial tone.”

For those still working on growing their freelance business, Christopher has this advice.

“I think taking action and getting started was the most important step. After that, it’s all about persistence and not letting the failures keep you down.”

As Christopher has found, writing case studies is one of the most in-demand niches in B2B copywriting. With fees up to $2,000 per case study – and no shortage of work from companies in dire need of new case studies – you can quickly make a tidy sum.

Six-figure B2B copywriter Ed Gandia has put together a system for quickly writing compelling success stories for any type of B2B client.

He walks you through his system, step-by-step, in Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.

You can get all the information on Ed’s program here. It’s available until Oct. 29th for a $50 discount.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: October 28, 2016

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)