The 3-Letter Word that Will Destroy Your Quest for Copywriting Success

Will Newman

Every year I come back from Bootcamp, inspired. Inspired by the presentations. Inspired by the commitment of the AWAI team. Inspired by how much I learned — even after attending for (I think) 10 years.

But you know what inspires me most?

The commitment to succeed members who attend Bootcamp demonstrate.

Now, as Master Instructor for Circle of Success, I see how COS members show a huge commitment. But I'm also impressed by all the members who attend Bootcamp.

But, unfortunately, there's a downside to this. It's a downside rooted in human nature. It's a downside you and I have both experienced ourselves.

It's the downside of "but."

Let me explain.

A couple of year ago, I was listening to NPR as I was getting dinner ready for my sweetheart, Linda. The program was an interview of a “life coach” whose name has long since faded from my memory.

I wasn’t paying much attention. Too busy doing whatever prep need to get done.

Then one phrase snagged my ear. The life coach told the interviewer that sometimes it’s necessary to tell her clients that it’s time to “get off your ‘but.’”

Unfortunately, I knew exactly what she meant. I see this a lot when cheerleading COS and AWAI members. (My favorite role with AWAI.)

At Bootcamp this year — and probably every year I’ve been there — I’ll advise members that the most important thing they can do to improve their drive for copywriting success is finish The Accelerated Program.

“Oh, I understand. And I’ve tried. But …”

Or I may ask a member if they’ve chosen a niche yet.

“Well, I’ve given it a lot of thought. But …”

Or a member may ask if I think joining Circle of Success is worth it.

I start by telling them what I’ve already told you. I do not want to try to sell them on COS membership. If they aren’t ready to commit time to it or feel they can’t afford it, then maybe later.

But if they’re willing to commit time and money, then, yes, it’s well worth it. It’s a true commitment to achieving copywriting success and the accompanying writer's life quickly and surely.

“Well, I have been planning on joining Circle of Success, but …”

The “buts” vary. The reasons vary.

The “buts” all sound like good reasons for not finishing The Accelerated Program. Or choosing a niche. Or joining Circle of Success yet. Usually the “buts” are around the problems of not having enough time. Or something like that.

They sound like good reasons … But they’re keeping inexperienced copywriters from becoming skilled copywriters. These ‘buts’ are keeping good copywriters from becoming great copywriters. And they keep all copywriters from true success.

So, are you letting your “buts” stall your quest for the writer's life?

So paraphrasing that life coach: “Sometimes you just have to tell yourself to get off your ‘but.’

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Published: November 8, 2016

6 Responses to “The 3-Letter Word that Will Destroy Your Quest for Copywriting Success”

  1. Excellent point today! I get a lot from your posts, no matter what kind of writing I'm doing.

    Two years ago, I discovered a certificate program on copyediting at a local college, with ridiculously reasonable tuition. Unemployed at the time, I began saving money toward the course, eventually receiving the balance as a gift. I took the courses, learned a lot, and had a marvelous time.

    It was a deliberate investment toward my imminent retirement. I'm now networking to build my copyediting portfolio.

    Guest (Sally M Chetwynd)November 8, 2016 at 1:00 pm

  2. I guess the 'buts' keep one from making a move.

    OluwatoyinNovember 8, 2016 at 1:59 pm

  3. Hi, there, This is another good article and reminder. A month into Joshua Boswell's Simple Path course I was overwhelmed. My accountability buddy, a member of COS, reminded me to concentrate on the most important thing to do move my business forward. I knew what it was. Finish the accelerated program. For the next 2 weeks I spent my copywriting hours focused on that. At the end of the time I took the AWAI verification test and passed. It was the best decision to get where I want to go.

    Holly HelscherNovember 8, 2016 at 2:34 pm

  4. Dear Mr. Newman, I'm nearly finished with the Accelerated Course - about to submit my last assignment for review - Puptastic Organics. I'm also waiting to receive a final quote for the COS Membership. $15K is a huge commitment. I would very much like to speak with you for 10 minutes regarding this investment. Is that possible?
    Best regards, Linda

    [Please contact Member Services at AWAI about getting in touch with me. Will]

    Linda DanielsNovember 8, 2016 at 3:23 pm

  5. But is a three letter word used to make excuses for not doing whatever it takes to be great. It is important to do whatever it takes to be successful. People should get off their buts in order to be successful. Success is not given to you. You have work hard and smart for success.

    Victor NkamanyNovember 10, 2016 at 9:28 am

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