Release the Writing Kraken on Your Lifestyle

Ben Settle

Whenever I go to parties or social functions (rare as that is … ) and people ask me what I do for a living, I always tell them the same thing:

“I’m like a bum, but who gets paid.”

This makes most people do a double take and want to know more. And, for those who do want to know, I tell them how I get up in the morning, take my dog out, then bang out a single email, and am done for the day.

Yes, I do other things.

(Like write novels, do joint ventures, etc.)

But, I only have to write the one email per day, in addition to a little bit of customer service type work that takes a few minutes.

The best part?

My income goes up every year, not down.

And, sometimes I will go entire weekends (or even entire weeks) without writing emails, by pre-writing them in advance, so I can relax and not think about it. And, each time I do that, my income still goes up.

For example:

I was recently on the road for two weeks straight to speak at three different events (including AWAI’s Copywriting Bootcamp and Job Fair). So before I left, I pre-loaded two weeks of emails (many of them “recycled” emails I wrote a year earlier). Then I didn’t think about it. Yet, I ended the month with a record number of subscribers to my paid print newsletter.

Here’s another example:

Last weekend, I launched a new book about the persuasion secrets used by the world’s most charismatic and influential villains. My entire “launch” process was so ridiculously simple that people have a hard time believing it worked at all. Basically, I sat down for a couple of hours, and wrote a series of 17 emails — most averaging just a few hundred words. Each email took maybe 5 or 10 minutes (give or take) to write. I then loaded them up in my autoresponder for the weekend and took the entire weekend off. My work was done.

The result?

During the launch — without any affiliates, joint venture partners, paid advertising, or even a “for real” publisher (all my books are self-published) — we reached #1 in three categories and sold over 500 copies.

All from writing and sending 17 pre-written emails out over four days.

And, before you ask, not a single person complained about all the emails.

I didn’t get a single spam complaint (to my knowledge), either.

And, best of all, I can re-use this entire sequence of emails later, if I ever want to update and re-launch the book, which means I’ll make income without having to produce anything new. I will just go in, copy and paste these emails into my autoresponder, and then release the “kraken” just like I did last weekend.

The point?

When you have your business set up like this, you can make a very comfortable living writing one email per day or simply writing a bunch of emails in advance and taking several days off. It also frees up your time to pursue anything else you want — whether it be side client work, writing novels, or doing other creative things, or just spending more time with your family and living a relaxed, laid-back lifestyle.

And the best part is, your income goes up over time, not down.

All of which begs the question:

“How do you set your business up like this?”

It’s a lot simpler than you might think.

In fact, here is all you have to do:

  1. Build an email list (starting right away)
  2. Mail your list each day in a fun and informative way
  3. In each email, sell a product that is continuity-based (i.e., newsletter, health supplements, membership site, monthly coaching, paid YouTube channel, private Facebook group … anything that is re-billed each month, which will keep your income secure and predictable)

I do that 95% of the time, unless I’m doing a special launch or offer (like my Villains book last weekend).

Yes, it really is that simple.

In fact, some people have called this a shameless existence.


I call it heaven on earth.

And it’s the kind of lifestyle you, as a writer, can achieve, too, if you want. You don’t necessarily have to have a client-focused business. You can make a very good income selling your own books and products by sending one email per day.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: November 18, 2016

2 Responses to “Release the Writing Kraken on Your Lifestyle”

  1. I have a large email list but they do not spend any money. I need to find a market where they will pay for the services I provide.

    Guest (Wanda )November 18, 2016 at 2:54 pm

  2. The more I read about being a writer the more interested I become in some of the ideas from AWAI and their associates. It will take some more investigation on my part before I make up my mind to act, but I am definitely going to be writing "something" in the near future and I think AWAI is the way I will do this. Ben's ideas are appealing to me and I will investigate further. Thank you guys for filling my inbox with all the informative emails about writing and my new career. I will be in touch.

    Guest (Clara Gene)November 19, 2016 at 4:02 pm

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)