The Truth: Are Web Copywriting Opportunities Still Hot?

Will Newman

I received two “heaven-sent” emails recently.

The first was from a reader of The Writer's Life who was very interested in using web copywriting to achieve her own writer’s life.

This reader — let’s call her Susan — was very interested in pursuing a career as a web copywriter. But as with many people beginning on the road to the writer's life, she was uncertain if she could make a living at it.

She wondered if there were enough jobs she could tackle and be successful.

You might ask why I feel an email like this is "heaven sent."

Well, I love being able to help readers and AWAI members with answers to these very important questions. And I wanted to give Susan solid answers to her questions and not generalities.

Within a couple of days, the second “heaven-sent” email arrived from Pam Foster, who serves as AWAI’s Director of Copywriting Training. In addition to being my friend, Pam is an outstanding web copywriter and a certified SEO web specialist as well.

It's as if she’d hacked into my email and knew what Susan was asking.

Pam had been doing some research on just one well-known freelancer job site to answer a similar question.

In looking at just that one site, she unearthed a gold mine of opportunities.

Here are some of the web copywriting opportunities she found, quoted directly from the job site. (I’ve changed company names for two reasons I’ll give a little later.)

XYZ Heating, Air Conditioning, Plumbing, & Electric — Chicago, IL
Ability to produce well-written targeted copy for a variety of print advertising campaigns, web pages, blogs, and online marketing materials with emphasis on SEO …

We are looking for a Copywriter to wordsmith existing web content, taking more technical copy and ensuring a softer, consumer-facing voice …

Big Major Retailer — Houston, TX
Create Web content that converts browsers to customers and brand loyalists. Comfort working in and across numerous platforms on the Web. Work extremely well …

Hi-Tech Firm, Digital Copywriter — San Francisco, CA
Edit short and long-form web pages, campaigns, emails, etc. The Copywriter will be responsible for helping advance the creative charge in our expanding role …

Well-Known Zoo
Email, web, social media, direct mail, and printed publications. The Fundraising Copywriter researches, develops, writes, and edits compelling content in digital …

Work with Digital Copy Director to create and maintain global writing guidelines for all digital platforms (emails, apps, web, more).

Biz Group is seeking an experienced copywriter to create original web-based content for a variety of clients in various industries, along with occasional …

And these were just a few of the listings from one online job site.

Now, you might be wondering why I changed the company's names? I did so for two reasons.

One, competition. The Writer's Life has several thousand readers. If you’re a well-trained web copywriter, and wanted to apply, so might several other readers, creating a competition. And that isn’t the purpose of this article.

Two, and more important, by the time you read this essay, more than likely, these opportunities will have been snatched up. You see, demand is so high, companies quickly grab up the well-trained web copywriters as soon as they can.

But not just any web copywriters — web copywriters who understand the secrets, strategies, and tactics that produce results.

The good news is, the demand for well-trained web copywriters will continue to grow. So while these jobs might have come and gone, there will be plenty more opportunities. The Internet has created a need for high-quality web writers that will not be filled for a long time to come.

We’ve talked a lot about writing for the Web over the last few weeks. Comment below and let me know if you’re considering making this your path to the writer's life.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 4.8
Published: December 26, 2016

6 Responses to “The Truth: Are Web Copywriting Opportunities Still Hot?”

  1. I'm very excited to be learning these skills. I want my Writer's Life. I made a list of what that life will give me, and framed it. But lately, I feel I've spent more time brainstorming my next step rather than making it! I know fear is holding me back. Fear I'll be given an assignment, and fall flat on my face because I'm not ready.
    I know once I find a few clients, this will get easier. Just trying to hang in there. I do have my website up, and a Facebook page for it. I've done 3 short FB ads, and one on Google to get my site out there. Working on the SEO course. Keeping my LinkedIn profile updated.
    2017 will be my year!

    [FROM WILL: It sounds like you are well on your way to the writer's life. Congratulations.]

    Betsie JonesDecember 26, 2016 at 3:14 pm

  2. I'm very interested in becoming a member of the writers life, I'm looking more forward to becoming free financially and more so being able to express the feelings of those to whom I'm charged with reaching.

    Guest (Nancy)December 26, 2016 at 4:20 pm

  3. What are the best options for those who want to learn copywriting? I'm a ghostwriter, poet and have been writing for more than 25 years.

    Thanks for the info

    Guest (KRose)December 26, 2016 at 7:59 pm

  4. Hi my name is Marcus I've been considering becoming a copywriter, however I haven't heard of this before..."Is it hard to do/learn, is it fulfilling, can it really allow me to take care of myself financially." Please tell me what you can about this my name is Marcus King--P

    Guest (Marcus)December 27, 2016 at 7:19 am

  5. I am excited to take time to possibly remove the chains of child support. I have always succeeded when I put mind to it. Unfortunately at time of this comment no support for 3 months. This is holding me back from buying the tools to proceed with my newest endeavors.

    [FROM WILL: Having grown up with a single mother whose child support was infrequent, I can understand what you're going through. However, for now use these essays as a way of learning all you can about achieving the writer's life. Good luck!]

    Guest (Nicole)December 27, 2016 at 7:17 pm

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)