The Most Powerful Truck in the World Can’t Break Through Mt. Everest

Joshua Boswell

Today, I’m going to talk about Major Roadblocks #2 and #3.

Why spend time talking about roadblocks? Kinda negative, right?

Because the most powerful trucks in the world can’t break through Mt. Everest … or any other mountain for that matter.

But that is what so many people try to do.

They ignore the obstacles, look in the mirror and repeat positive motivation quotes, and hammer forward, full speed ahead.

Only to slam into the mountain and fail.

Whether you like it or not, you’ve got to address the roadblocks and remove them. Once they are gone, you can press forward to live the writer’s life.

Yesterday, I talked about Roadblock #1: Uncertainty.

Here’s the second one …

Roadblock #2: The Universal Monster.

In the second week of November 2005, I was standing in a foot of snow on a mountainside in Montana. I was on a hunting trip with my buddy, literally looking for food for my family.

My $15 Walmart flip-phone rings. “Hello.”

“Is this Joshua Boswell? My name is Patrick. I’m the marketing director for a major financial newsletter. We reviewed your Information Packet and want to hire you for $5,000 a month to write one promo each month. Are you interested?”

Was I interested?!?

With eight people to feed, clothe, and house, of course I was interested.

I coolly replied, “I might be. Send me the details.”

I hung up and shouted at the top of my lungs. “Wahoooo!!! $5,000 a month! I’m rich!”

I must have scared every deer within a 10-mile radius, but I didn’t care. It was an answer to our prayers.

Two weeks later, I sent over the first draft of my first financial newsletter promo. I was so proud of it … and so nervous I thought I’d wet my pants.

“I’m sure they’ll love it, Honey!” my dear wife, Margie, reassured me.

For once in her life she was wrong … they hated it.

We went back and forth five times to try to revamp and rework this ghastly promotion I’d written, but to no avail.

I got an email the second week in December …

“Joshua — It looks like it won’t work out having you write for us, after all. Your first — and last — $5,000 payment is in the mail. Consider our contract cancelled.


Reading that email, I slammed my fist on my desk.

“I knew it! I knew I wasn’t good enough to make this whole stupid copywriting thing work. I just knew it. Now what will I do?”

Roadblock #2 had raised its ugly head: Self-Doubt.

When you’re starting out, not only do you not know exactly what to do next, but you also have this nagging lack of confidence.

“Well, even if I get the project, I’ll probably blow it!”

“Why would they hire me? I’m just a rank newbie.”

“I’m not outgoing like Carline or smart like Clayton or detailed like Bob … I don’t know if I’m cut out for all this.”

So the conversation in our head goes.

But, it’s not really true, you know.

You are good enough … they do want to hire you … you are smart, clever, and brilliant enough to live the writer’s life.

I’ll prove it to you tomorrow when I share with you the three simple secrets to living the writer’s life I discovered in the depths of my poverty.

For now, let’s look at Roadblock #3 …

The Invisible Two-Headed Demon

Monday, October 3, 2005 I sat at my desk in Clancy, Montana, staring at a to-do list.

It was the same list I had the prior Friday …
and the Wednesday before that …
and the Monday before that …
and the Friday before that … and …

In the past 10 days, I had:

  • Checked emails
  • Worked on my website … important things like spell check and tweaking colors
  • Revised the table of contents on my Information Packet
  • Talked to my mom … a lot
  • Straightened up my office … even more
  • Taken lots of walks with my children

And lots and lots of other really “important” things … that did NOTHING to help me land clients.

I looked around my office that Monday morning and realized something.

I was alone.

I thought about my emails and conversations.

None of them had anything to do with my business. I was busy, but not productive.

“How’s it going in there? You get any leads on a contract yet?”, Margie would ask me. I could see the financial desperation in her eyes and hear the hope in her voice.

“Umm. It’s going fine. I’m just working it … but no leads yet.” I’d lie.

I had no mentor, no team, no coach, no accountability.

It was just me.

It was then that I discovered Roadblock #3: Isolation.

Isolation is insidious. Why? Because the only one we have to answer to is ourselves.

And, you cheat yourself, lie to yourself, and sabotage yourself … sadly, even when really important things are at stake. Like feeding your kids. Like living your dreams.

This is why every Olympic athlete has a coach and a team.

It’s almost impossible to drive ourselves to real success in Isolation. I know it was totally impossible for me.

Plus, when you’re isolated, you don’t know what you don’t know. You don’t know what the masters know. You don’t know what the professionals know. You’re guessing.

What is that idea …

“We cannot solve our problems with the same level of thinking that created them.”

So, there you have it … the 3 Major Roadblocks to you living the writer’s life.

Roadblock #1: Uncertainty
Roadblock #2: Self-Doubt
Roadblock #3: Isolation

Now, what to do about these lifestyle-killing monsters?

And, once we get them killed off, how do we press forward?

What are the mechanics to attracting clients at will, on an automated basis?

That is the focus of our discussion for the next couple of days.

Stay tuned … tomorrow, we’ll look at the three simple secrets that rocked my income, saved me from the mean business shark, and continue to help me live my dreams.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 4.0
Published: December 20, 2016

2 Responses to “The Most Powerful Truck in the World Can’t Break Through Mt. Everest”

  1. Thanks Joshua!

    I had a big, bad, devil-of-a-day in early December this year.
    Sat in my living room, alone & just cried.
    I was scared. Really scared.
    Questioning everything and everyone, especially myself and my decisions.
    Then the next day an email came. Then a phone call, and another email.
    Things are looking up, significantly. They almost seem to have started taking on a life of their own now with only minor (but regular!) pokes from me.

    Had to get past these monsters first.

    Looking forward to the next installment!

    Kat LefflerDecember 29, 2016 at 2:22 pm

  2. Your stories are very inspiring.
    I'm a bit of all three of your roadblocks but my biggest dilemma is one of isolation.
    That's the area of my life I need to address.
    If I do that I am positive I'll be successful

    Guest (c hYACINTH HALSTEAD)January 6, 2017 at 10:50 am

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)