Are You Ready to Tap Into a $300 BILLION Opportunity?

Will Newman

I’ve already admitted to you (as much as I hate doing so) that I’m something of a dinosaur when it comes to online copywriting.

But I’m learning. And the more I learn, the more exciting this opportunity is.

Why’s it so exciting?

Let me ask you this …

How would you like to tap into a market that in 2014 had a value of over $300 BILLION?

That's the total value of Business-to-Consumer e-commerce in the United States that year. The truth is, that number is only expected to grow. For instance just this year, on Black Friday, the day after Thanksgiving, online sales have been estimated at around $3 billion.

And if that's not astonishing enough, Business-to-Business e-commerce amounted to almost $6 trillion!

To top that off, Statista estimates there are over 205 million digital shoppers in the United States.

I know this enormous market sounds great. But you might be sitting there wondering how you can tap into it.

Well, our friend Nick Usborne tells us you can take advantage of dozens of ways of making money writing for the Web. Since I don't have a lot of room to go into detail, I'm just going to go over 12 of these quickly today. But I want to give you a glimmer of the number of different ways you can make money writing for the Web.

What I love about these web opportunities is that if one way doesn’t suit you, another will. For example, if you don’t like writing long online sales copy, you might love writing much shorter social media posts.

But I’m getting ahead of myself here. Let’s take a quick gander at different ways you can build your writer's life writing web copy. As a web copywriter, you could specialize in writing …

  • landing pages and sales pages
  • homepages
  • blog posts
  • online content pages
  • promotional and informational emails
  • e-newsletters
  • video scripts
  • product descriptions
  • lead generation pages
  • company information pages
  • social media content
  • buyer’s guides

These are just the major categories of web writing. Like I said, in this field, with so many opportunities, you don’t have to write types of copy you don’t want to.

But many web writers “specialize” in all of them … increasing their opportunities for a good payday.

And speaking of “payday” …

What could you expect to earn if you jump on this web opportunity?

Nick tells me the industry standards for web copywriters run …

  • Online sales letters: $2,000-$15,000
  • Complete website: $5,000-$40,000
  • Online content: $100-$500 per piece
  • E-newsletters: $400-$2,000 per issue
  • Social media: upwards of $2,000/month
  • Emails: $100-$1,000 per email
  • Video Scripts: $100-$500 per minute

Of course, what you earn will depend on experience, how extensive the job is, and other factors.

But a huge factor in your favor if you’re just breaking in is the “numbers.”

In the U.S. alone, over 28,000,000 companies need web copywriters. And they don’t have copywriters in-house.

That means plenty of web-writing opportunities for you if you look beyond the e-commerce giants.

Tomorrow, I’m going to tell three of Nick’s tips for getting your first clients … and I’ll also give you a resource for finding out more about how you can take advantage of this remarkable opportunity.

Until then, let us know if you’re thinking about web writing as your pathway to the writer's life. Comment below.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: December 7, 2016

12 Responses to “Are You Ready to Tap Into a $300 BILLION Opportunity?”

  1. I am very interested in copywriting. I'm not sure in which niche I will fit. I'm definitely interested in B2B, web copywriting and in the health market. I have the "Secrets to High Performance B2B Copywriting" by Mr. Slaunwhite and the "Accelerated Companion Program for Copywriting". However, I haven't even gotten half-way through them yet.

    I would assume it's necessary to finish the basic foundational courses first before taking another course. Please advise.

    Best Regards, Pamela Re
    [FROM WILL: Hello Pamela. My recommendation is not to try to get through THEM right now. Concentrate on the Accelerated Program. It provides the foundational secrets of ALL effective, successful copywriting. Then tackle Steve's program.]

    Guest (Pamela)December 7, 2016 at 3:07 pm

  2. Hi, Will - there are so many opportunities. I think this is a good one. At some point I'd like to do this, but am trying to avoid what I'm now calling the BSO Syndrome - bright shiny object. I'm simply too curious by nature. LOL

    [FROM WILL: Excellent decision on avoiding BOS. Make sure you take measured, planned steps by completing the Accelerated Program if you haven't yet. Then branch out to whatever area will give you the fastest results. Good luck.]

    Guest (Holly Helscher)December 7, 2016 at 3:31 pm

  3. I have read at least 30 emails from you on this subject. I am an exteremly guarded individual having spent much time in law enforcement. I dilike that you are seemingly taking advantage of peoples dream and love of writing. You are using that dream agsinst them in making mone from them for buying this information from you with incredible amounts of money as you ask "wouldnt you like to make $$$$$, well just buy from us all of tis amazing information, but wzit, hurry now and save $1500! Its lousy of you in my

    How about a 30 day free trial before taking our money? Then if it was legit, I would pay extra.

    I am disappointed in you AWAI.


    Guest (GAC53)December 7, 2016 at 3:41 pm

  4. I would be interested. I love to write. Its ingrained in my family for several generations.

    however, I don't have the money and I'm in Utah.


    Guest (trunkbranches)December 7, 2016 at 7:06 pm

  5. I don't agree too much with that commentator, you have the right to trade you product in the way you think it is the best. But I suggest you can start a window for beginners writers sponsoring them and leading smoothly into the busness and they can pay more later if they earned much. For me I ready to write for free untill you decide to pay me . Thank you

    Guest (Abdelmonem Izeldin)December 7, 2016 at 9:48 pm

  6. I would prefer to read about all of my options before deciding which one to pursue.

    Guest (Jacqueline)December 8, 2016 at 8:05 am

  7. Hi Will Looks like you have gathered the very best copywriters at the AWAI. Each one of you, like Nick Usborne, Ben Settle and others have set up a standard that every aspiring copywriter should try to emulate and consider as a bench mark.
    When I grow up I want to be a copywriter like you guys. The trouble is I am 76! Maybe not much time left but I have heard 'life begins at 75'.

    azeemDecember 8, 2016 at 8:53 am

  8. Will , I have just purchased the 6 - Figure Accelerated Course , and so have finally embarked on getting the broad-base skills that can be used in all of AWAI's excellent programs . Can't wait to get credentialed and on my way .... I have waited a long time for this.

    [FROM WILL: Best of luck!]

    Barbara McCDecember 8, 2016 at 8:33 pm

  9. I am seeking a part time work opportunity to supplement my income. I am 62 years old and have not made enough money to take care of myself in my retirement. I need a real opportunity. If you can help me I would appreciate it. I don't have any money to invest. I am a poor old lady, please help. Thank you E. Boswell

    Guest (Earlene Bridges-Boswell)December 9, 2016 at 4:05 pm

  10. I'm not sure of the cost if there is one but I'm dead broke. All I have is my ambition to keep me moving. I love writing to get things off of my chest but I also do a lot of web research I'm honestly looking for a chance to be able to have my voice heard so writing is my only outlet. I'm just asking for an opportunity to grow and possibly become great. My number is XXX-XXX-XXX if you have any questions or info on internships or something I need some help thanks.
    [FROM WILL: I removed your phone number for your safety. AWAI has no control over who sees these posts, and leaving your number like that opens you up for scams and other dishonest people. I recommend you contact AWAI Member Services to see if they can suggest anything. Will]

    Guest (Darryl Sylvester)December 11, 2016 at 12:47 pm

  11. Yes. I am interested in writing web content but I'm not getting any replies to my emails to companies. Tried cold calling too.

    So I'm having a hard time getting clients.

    Any suggestions?

    [FROM WILL: My suggestion is to not give up. Also, are you contacting potential clients with a well-thought out self-promotional package? Search the AWAI articles for how to do that. Good luck!]

    Guest (April)December 26, 2016 at 3:46 pm

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)