Are You Ready to Tap Into a $300 BILLION Opportunity?
I’ve already admitted to you (as much as I hate doing so) that I’m something of a dinosaur when it comes to online copywriting.
But I’m learning. And the more I learn, the more exciting this opportunity is.
Why’s it so exciting?
Let me ask you this …
How would you like to tap into a market that in 2014 had a value of over $300 BILLION?
That's the total value of Business-to-Consumer e-commerce in the United States that year. The truth is, that number is only expected to grow. For instance just this year, on Black Friday, the day after Thanksgiving, online sales have been estimated at around $3 billion.
And if that's not astonishing enough, Business-to-Business e-commerce amounted to almost $6 trillion!
To top that off, Statista estimates there are over 205 million digital shoppers in the United States.
I know this enormous market sounds great. But you might be sitting there wondering how you can tap into it.
Well, our friend Nick Usborne tells us you can take advantage of dozens of ways of making money writing for the Web. Since I don't have a lot of room to go into detail, I'm just going to go over 12 of these quickly today. But I want to give you a glimmer of the number of different ways you can make money writing for the Web.
What I love about these web opportunities is that if one way doesn’t suit you, another will. For example, if you don’t like writing long online sales copy, you might love writing much shorter social media posts.
But I’m getting ahead of myself here. Let’s take a quick gander at different ways you can build your writer's life writing web copy. As a web copywriter, you could specialize in writing …
- landing pages and sales pages
- blog posts
- online content pages
- promotional and informational emails
- video scripts
- product descriptions
- lead generation pages
- company information pages
- social media content
- buyer’s guides
These are just the major categories of web writing. Like I said, in this field, with so many opportunities, you don’t have to write types of copy you don’t want to.
But many web writers “specialize” in all of them … increasing their opportunities for a good payday.
And speaking of “payday” …
What could you expect to earn if you jump on this web opportunity?
Nick tells me the industry standards for web copywriters run …
- Online sales letters: $2,000-$15,000
- Complete website: $5,000-$40,000
- Online content: $100-$500 per piece
- E-newsletters: $400-$2,000 per issue
- Social media: upwards of $2,000/month
- Emails: $100-$1,000 per email
- Video Scripts: $100-$500 per minute
Of course, what you earn will depend on experience, how extensive the job is, and other factors.
But a huge factor in your favor if you’re just breaking in is the “numbers.”
In the U.S. alone, over 28,000,000 companies need web copywriters. And they don’t have copywriters in-house.
That means plenty of web-writing opportunities for you if you look beyond the e-commerce giants.
Tomorrow, I’m going to tell three of Nick’s tips for getting your first clients … and I’ll also give you a resource for finding out more about how you can take advantage of this remarkable opportunity.
Until then, let us know if you’re thinking about web writing as your pathway to the writer's life. Comment below.
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