Gordon Graham: How B2B Companies Use White Papers
In this video interview, Gordon Graham talks about the king of B2B content — white papers. Gordon has written over 250 white papers — a testament to his expertise.
Gordon covers:
- How B2B companies are using white papers
- The demand today for white paper
- Gordon’s recommendation on the path to becoming a white paper writer
- How long it takes to write a typical white paper
- How you can repurpose your white paper content
Enjoy!
Go here for more information on Gordon’s Crash Course in B2B Content.
And you can find the program, How to Write White Papers that Command Top Fees here.
Gordon’s website is www.thatwhitepaperguy.com.
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Published: January 5, 2017
This short feature video provides helpful insight for one who is considering whether white papers should be included in their repertoire. Gordon recommends white papers not be a beginning copywriter's initial project! Start with shorter, less taxing projects and work up to them. White papers are definitely a worthy destination for aspiring copywriters!
Jim Reeverts –