Hate Writing Long Sales Copy? Great! You’re Perfect for This Lucrative Opportunity


Will Newman

I’ve mentioned in past issues of The Writer’s Life how I got my start in copywriting … which seems about 100 years ago. Well, it was really just a little over 20 years.

But it seems that long ago because copywriting has changed more in the last 20 years than it had in the previous hundred.

When I began copywriting, there weren't a lot of options for copywriters.

You could earn megabucks — and give yourself an ulcer — if you worked at a high-powered, Madison Avenue type ad agency. Or you could go much smaller, give yourself an ulcer, and earn less.

Or you could write space ads, TV ads, radio ads. Or you could write long-form sales letters. Letters like the classic AWAI "Can You Write a Letter Like This One?"

Long-form sales copy is quite lucrative. So, since I had no desire to go the Madison Avenue route, I chose long-form sales copy for my gig. I didn’t know I had much choice.

In those days, Business-to-Business (B2B) copywriting sat in its own quiet little corner. It existed, but I knew nothing about it.

Boy, has that changed.

B2B has become hugely attractive for all types of copywriters — beginning and long in the tooth — to make an excellent career. And for several compelling reasons.

Of course, there's the outstanding money you can earn. B2B copywriters can earn top dollar. (B2B Master Copywriter Steve Slaunwhite estimates beginning, trained B2B copywriters can earn over $50,000 their first year!)

It’s not just about the paycheck.

But the pay potential ranks probably number three or four down the list of why people want to be B2B copywriters.

I hear the first reason B2B copywriting is so attractive from AWAI members all the time. It goes something like this actual quote from one:

"I know there's a lot of money to be made in copywriting. But I don't like reading long sales copy. And I hate writing long sales copy even more. And digging into the prospects’ emotions? No way!"

Matter of fact, much of B2B copy seldom runs more than 2 to 4 pages. It's never about the prospects’ emotions. It's about the value the product brings to the purchaser, a business who’s actively looking for the type of product you're writing about.

That doesn't mean if you write B2B copy, you'll only be writing 1- to 4-page promotions. Quite the contrary. Steve has identified four different writing categories for B2B copywriters.

And within these categories, you could be writing things like emails, articles, blog posts, newsletters, social media posts, videos, e-books, white papers, and any type of writing that’s known as "content marketing."

Another reason B2B copywriting is so attractive besides your day-to-day paycheck? Longevity.

Before the Internet became an essential part of commerce, B2B copywriting was a small corner of marketing.

But with the Internet's huge growth …

B2B e-commerce has exploded.

For example, U.S. Business-to-Consumer e-commerce topped $263 billion last year. Not bad.

But industry analysts Gartner Inc. and Forrester Research Inc. say that U.S. Business-to-Business e-commerce is nearing $1 trillion!

And this will only continue to grow at a phenomenal rate. What does this mean to you?

With B2B e-commerce expanding so rapidly, so are the opportunities for you.

Next week, we're going to visit with Steve Slaunwhite to learn more about today’s opportunities in Business-to-Business copywriting.

Until then, comment below and let us know your thoughts about the opportunities B2B copywriting can bring you.

B2B Copywriting Secrets

Secrets of Writing High Performance B2B Copy

Learn everything you need to know to succeed as a B2B copywriter from marketing your services to writing copy and everything in between. Learn More »


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Published: February 3, 2017

7 Responses to “Hate Writing Long Sales Copy? Great! You’re Perfect for This Lucrative Opportunity”

  1. I am preparing myself to work as a B2B writer. I love the business world and believe in the free enterprise system. I believe business will solve our employment, economic, and with government encouragement our environmental problems. I am passionate about water reclamation and the provision of fresh water for the world. If, through copywriting, I can contribute to that I will be intensely satisfied.

    Pauline - Polly to all my friends out thereFebruary 3, 2017 at 1:43 pm

  2. Thanks for the article Will. After careful consideration of all of the various niches available to aspiring writers, I'm looking forward to working in B2B! It took me almost a month since joining to make up my mind (due to all of the choices), now it's time to get going! Keep up your great work!! Terry Burns

    Terry BurnsFebruary 3, 2017 at 4:04 pm

  3. Will the growth rate B2B on the internet is good, copywriting can make long hours short that's good for me, better pay.

    DarrickFebruary 3, 2017 at 7:57 pm

  4. I'm a integrator thinker who can see the Bigger Picture. B2B it's all in a nut shell. Following the scripts as requested at timely manner.The b2b is expressing interests with like-minded individuals who want to level up the company business. You got go for what you KNOW!!! Show that you're interested in enhancement. Bonuses arrive when you are writing and making sense of what being ask of you. It is good to know about the company history that you're invest your valuable time. Nothing personal information Should never shared from b2b unless you have permission. Learning everyone spilt responsibly can fast track the b2b. Looking,listen,and learn more detailed.The analysis of other business weaknesses will strengthen your b2b.😉

    Guest (Creative corner )February 3, 2017 at 8:57 pm

  5. Hello Will, I've never actually thought about B2B e-commerce copywriting before. I actually don't have a picture of what B2B e-commerce looks like.

    Would it be the sort of copy used to sell products or services on websites like: Zoho CRM, Infusionsoft, Hubspot etc??

    [FROM WILL: I'm not very familiar with these sites, but B2B can be used for any company that markets products to other companies (as opposed to marketing solely to consumers). Look for other AWAI articles for more info.]

    Donald C ObiiFebruary 4, 2017 at 12:01 pm

  6. Dear Will,

    I am full-time accountant (living in India) due for retirement in 5 years, looking for a steady income to ensure I retire in peace with work in hand and money for expenses, since I dont have a pension. Having subscribed to AWAI programs including Nick Usborne's program, Ben Settle's program, Joshua Boswell's program & AWAI's Six-figure copywriting Program, with a full time job on hand I haven't been able to do justice for the money invested and need help. Please advise.

    [FROM WILL: These are all good programs. My advice is *focus* on one niche and one specialty to start. Then seek clients. They won't come to you unless you look/ Good luck.]

    Guest (SKG)February 5, 2017 at 4:16 am


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