B2B Copywriting:
The “Same Old, Same Old” … or Exciting Variety Almost Everyday?

Have you ever added an item you’ve already done to your to-do list, just so you could mark it off?

I must confess, it’s something I do. All. The. Time.

That’s one of the reasons Business-to-Business (B2B) copywriting has such an appeal for me. Lots of short, quick projects.

Yes, some take longer to complete, like white papers. But more often, I knock out several different projects a week. As someone who craves variety and new challenges, it’s perfect.

Do you ever wonder if B2B is the writer’s life you’d most enjoy? Come take a peek into my life and see …

While some B2B writers prefer specializing in either direct-response copy or content, I’ve always enjoyed doing both.

Sometimes, it allows me to be involved in every step of the B2B buyer’s journey, from lead generation to the first sale to back-end sales.

Other times, I’m working on a variety of projects for different clients.

Either way, it’s always fun and interesting.

This past week is a good example of the variety of writing projects in my B2B world: an online article, an email newsletter, website homepage copy, a sales landing page, and an email series.

I also spent a half-day with a client, nailing down the details of a video project I’m producing for them. I’ll write the video scripts, be the on-air talent, and manage the project from start to finish. It’s going to be a blast. And with my royalty arrangement, a very nice income too.

I also got a call about a project I did last month. An information marketing company had approached me for guidance on bundling several products to sell at an event. We worked out the pricing and offer. It was a great feeling when he reported they had record sales!

But the thing I enjoy most about being a B2B copywriter is the problem solving I get to do. Maybe it’s from all the Nancy Drew Mysteries I read as a child. But I’ve always loved digging into a situation and figuring out the answer.

So, when a prospect called saying his direct mail wasn’t performing as well as it did in the past and asking for my help, I was all-in.

After a close examination of his sales funnel, I was able to pinpoint the problem. A few tweaks, and his problem was solved!

I’m constantly amazed at the number and variety of opportunities I have as a B2B copywriter. It’s never the “same old, same old” as far as I’m concerned. And I’m even more amazed that I’m able to set my own hours, work from wherever I want, and live the writer’s life — B2B style.

So, does any of this sound interesting to you? If you’d enjoy the wide range of opportunities in B2B writing also, I’ve got some great news.

Steve Slaunwhite has announced a new live training program. He’s going to take 75 AWAI members under his wing and professionally train them to become B2B copy and content writers. His protégés are going to learn the 14 most in-demand projects, like the ones I’ve been hired to do lately!

His program even includes personal expert feedback on practice assignments, so trainees complete the program with polished samples to show prospective clients.

It’s a rare opportunity, for sure. I’ve worked with Steve for a number of years, and he’s an expert copywriter and marketer, and a dedicated teacher.

Check out the details here.

Now, I’d tell you more, but I’ve got a plane to catch. I’m off to Little Cayman to do some diving. I might work a little too … under the shade of a coconut palm.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: April 18, 2017

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