How the Secret of FOCUS Will Help You Achieve Your Writing Goals Faster
I love living in my rural, mountain community. But for all its benefits, it comes with some disadvantages.
Those of you who also live in rural communities know what I’m talking about.
For example, unless you want to drive an hour and a half or more to the “big city,” you must plan your shopping carefully.
Kind of like planning your successful copywriting career to achieve the writer's life.
This is where the Secret of FOCUS becomes important.
Let me tell you what I mean. Imagine it’s Saturday, and you need to shop at five different stores. First, you head to the feed store, 10 miles north, for dog food.
You’re about halfway there when you remember you need to go to Rite Aid, which is 3 miles east. So, you turn off the highway near Lake Street and head toward Rite Aid.
Almost there, but you decide to save that for later and head instead to the supermarket for your week’s groceries.
As you pull into the parking lot, it starts raining. You decide you better go to the feed store after all since they close when the weather gets bad.
You climb back into your car. Then rain turns to snow … so you head home before it dumps.
You get the picture.
Without focus and a plan, you get nowhere. Or if you do, it takes you much longer to get there. And you’re likely not to be successful.
It’s the same when planning your career.
When you become an AWAI member, you have tons of high-impact programs to choose from to power your quest for the writer's life.
For example, you can choose from …
- The Accelerated Program for Six-Figure Copywriting, or …
- Secrets of Writing for the Health Market, or …
- Secrets of Writing for the Christian Market, or
- Copywriting for Nonprofits: How to Write Inspiring Copy for the Fundraising Market, or …
- Any of over 50 programs to help you become a master of your chosen niche
But you see the problem here.
It’s a problem you face whether you take AWAI programs or not. It’s a problem even if you decide to “go it alone” and use whatever resources — some good, some not so good — you cobble together from the Internet.
You won’t get anywhere unless you FOCUS.
FOCUS is an acronym the AWAI team and instructors like me use to remind members that to succeed, you must Follow One Course Until Successful.
You must chart your route to the writer's life in one direction. How do you do this?
- Study the foundational secrets of all good copywriting (such as you learn in The Accelerated Program) …
- Choose one niche that interests you and ties into experience you’ve already had …
- Study programs that build understanding, skills, and success in your niche …
- Get clients (another aspect of AWAI programs and training) …
- And write all the time!
So, what if you’re interested in the alternative health niche and fundraising (like I was way back when I started)?
It’s tempting to think, “I can do that. No problem!”
But think back to our misdirected shopping trip. Without focus and planning, you got nothing and you got nowhere before the skies opened up and forced you back to where you started.
And without FOCUS — Follow One Course Until Successful — your quest for the writer's life risks going nowhere just as much.
But with FOCUS, you will get there … sooner than you think!
I’d love to hear your thoughts on how FOCUS will help you achieve your writing goals faster. Tell us all by commenting below.
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