Copywriting: My Odd Love Brought Me to The Writer's Life
Have you ever fallen in love with something misunderstood?
I have. I am a copywriter.
When I tell people “I’m a copywriter,” I get curious looks. Some ask me about how to patent their incredible inventions. (I don’t know, but I’d like to hear more.) Some ask me about trademarks. (I’m still not your guy.)
Most have caused me to speak slowly and carefully. “Copy … writer. I make words. In fact, I make words work for you.”
“To explain … when I’ve spent the time to learn about you or your business, I’ll write about it. I’ll tell your story through my eyes. You’ll be surprised by how much you learn, are reminded of, and like about my subject.”
If you’re in any way a lifelong learner, you could do this, too.
Do you consider yourself an optimist? If so, copywriting could play to your strengths. It requires discipline. You must be voracious in studying your topic. Tenacious in digging up features. Empathetic in revealing core benefits to your reader.
Above all, you’ll be paid to look for the good. To point out ways to help people make their lives better.
Your introduction to this work may be very different from mine. But here’s a glimpse of my journey.
The Long Way Around
I ventured into writing more years ago than I like to think. Even during high school, while many of my classmates groaned and rolled their eyes over written assignments, I rejoiced having something I felt I could do well.
Written communication became a career for me.
I wrote reports during my time in the military and afterward, drifting from translation into technical writing and editing. I learned to pare away bits that didn’t serve a purpose. I learned to bring out important details.
I also learned that technical writing often does not have much room for creativity. It was about presenting facts.
To find that missing piece, I began copywriting as a side business.
Well before the Internet, I aligned myself with a talented graphic artist. He provided the visual tune. I was the lyrics guy. Together we did annual reports, brochures, and a variety of supporting pieces.
The Knowledge Switch
I’ve been providing words to my clients for quite a while now operating from intuition. If a client had asked why I wrote a certain phrase, I’d have said, “It felt right.” That’s not a good reply for a client.
Now, if asked, I can explain … because I’ve sought out training to make me a better copywriter.
I’m only now delving into the structure and purpose of what I do. The AWAI mentors and the Circle of Success program are helping me grow. They’ve studied and mastered this craft called copywriting. They’re passing on that knowledge to me.
My relationship with words is evolving.
I’ve pursued copywriting because I enjoy it. But it’s become much more than that.
I’m writing persuasive conversations with people I’ve never met. I’m encountering new ideas. I’m learning things I might have passed over otherwise.
With newfound understanding, my writing is becoming richer. My intent is that I will as well.
It can happen for you.
The more I study, the more confident I become.
I’m billing what I believe I’m worth — which is more all the time.
I’m offering well-grounded insights to my clients.
And I’m still meeting people who need help with their inventions and trademarks. We’re misunderstood, but we’re teaching the world one person at a time.
The Professional Writers’ Alliance
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