Newest AWAI Member Case Study: Jake Hoffberg


Jake Hoffberg

Jake Hoffberg sees what others don’t — opportunity. Specifically, money-making opportunities.

In high school, he sold candy to classmates to pay for his school lunch. During and after college, he made a living promoting night clubs.

So when he found himself getting up at 6 a.m. every day and logging countless miles on the odometer selling college textbooks for someone else, it was time for a change.

“I made a lot of money in sales, but I hated what I was doing. I had to drive into territory and show up every day,” he says. “I called my boss and quit – without a backup plan. Then the clock was ticking. I thought, ‘What do I do now?’”

Read about the career change that led Jake to his own schedule — and his income from zero to $140K.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: May 23, 2017

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)