For Copywriters: The Profit-Building, Stress-Easing Secret of M-Day


Bob Bly

For decades, I have been a semi-workaholic who works 11 to 12 hour days and rarely takes a vacation.

But I do have a technique I want to share with you for giving yourself a break once a month.

It makes you feel as if you are playing hooky for the day, though in fact, you are getting a lot done.

I call it "M-Day" or "Miscellaneous Day."

Each month, I pick one day.

It has to be a day when I have no pressing deadlines, no phone meetings, no other appointments, and nothing to deliver to a client or publisher due that same week.

On regular days, I schedule my work during the day so I am working on one project or another during every hour, with a short rest between hour increments.

On Miscellaneous Day, there is no schedule. So I don't HAVE to do anything at any particular time.

I crank up the music.

And I spend M-Day working on whatever project or task strikes my fancy.

Then I jump to something else … well, whenever the mood strikes me.

I often start M-Day with easy, light work — like a magazine article, working on one of my info marketing projects, or writing an article for my e-newsletter.

But often, I will get inspired to tackle one or more tougher jobs on M-Day … such as a particularly challenging sales letter … and if that mood strikes me, I do it with great gusto.

And somehow, because of the immense freedom I have on M-Day, if anything, I enjoy it even more than usual (and I really enjoy writing sales letters) … and do it even better and faster than usual!

M-Day is also a good day for me to handle miscellaneous tasks that I often put aside because of my usual multiple writing deadlines, such as filling out paperwork or straightening out the occasional problem with a health insurance claim or similar stuff. Miscellany that is boring and distasteful, but still needs to be done.

For instance, recently my health insurance didn't pay a provider because they said my other health insurance carrier should handle it. And you guessed it, I do not HAVE another insurance plan. They are my sole carrier. But I had to spend time on the phone and filling out forms to prove it before they would pay the claim!

For me, M-Day relaxes and revitalizes me, while giving me a full day in the office that is different and therefore even more fun than usual. And, it is always a very productive day — not really a hooky day at all!

I think it's the change of pace in an otherwise fairly set routine that is part of the secret of M-Day — it's a full-day "pattern interruption."

The other aspect is, with all the projects I can work on during M-Day to choose from, I feel like a kid in a candy store, picking whatever I want as the mood strikes me. There is a big smile on my face and a lightness of spirit that is so invigorating!

So why don't I do more Miscellaneous Days?

One M-Day a month is just about right for me. I tried doing two Miscellaneous Days a few months ago, and it didn't feel right — I felt like a slacker. You may be different.

My suggestion is that you try giving yourself a Miscellaneous Day soon.

If it works for you as it does for me, give yourself one M-Day a month.

You will thank me for it.

Time to sign off now and get back to more M-Day fun!

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Published: May 12, 2017

2 Responses to “For Copywriters: The Profit-Building, Stress-Easing Secret of M-Day”

  1. Hi Bob,

    I am regular to your articles and suggestions. A full day leave, once per month, is a good suggestion. yOu get recharched and ready to work with your full might the whole month. The idea is great. All those who work hard should follow this advice.

    Mahesh SeelviMay 13, 2017 at 12:35 am

  2. Hi Will and Bob,I,will try a miscellaneous day,all the same have a Happy Mother Day AWAI Members.

    Guest (Darrick)May 13, 2017 at 12:56 am


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