"Email Copywriter? Yes, We Currently Have 5,282 Openings … "
Imagine you're at a business networking function. Watered down drinks, those little sausages in barbecue sauce, "Hi, My Name is" sticker on your jacket, you know the drill …
You're making small talk with a lady from a large, well-established business and happen to mention that you're a copywriter, seeing if that sparks any interest …
She quickly brightens up. "Really? Because right now we're looking for email copywriters. 5,282 of them, to be exact."
You blink your eyes and give your ears a nonchalant swipe to make sure you didn't accidentally slide a pair of ear muffs on that morning …
Because you could have SWORN she said she needed 5,282 email copywriters. But that's just crazy, right? Can't be true.
Or CAN it?
I'm here to tell you that's EXACTLY what's going on inside the Internet job-wanted landscape right now, this very second.
No kidding — before I sat down to write this, I did a little Google searching. I went to 10 different help wanted job sites and typed in the search term "email copywriter."
These are popular sites most of you are fully aware of and have probably perused at some point. And the total results of all my searches? 5,282 people looking for email copywriters.
FIVE THOUSAND, TWO HUNDRED AND EIGHTY-TWO.
And that's not even including other related search terms like "email writer" or "autoresponder copywriter." If I added those in, I bet I'd be pretty close to the five-figure mark.
Now, I know what you're thinking. "That's great Jay, but how many of those were duplicate listings on different sites?" Fair question …
Let's say, for the sake of argument, 20% are duplicates. Darn, that takes us down to a paltry 4,225 results. You're right — it's not even worth pursuing (tongue firmly planted in cheek) …
See what I'm getting at here?
Right now, the opportunity for email copywriters is enormous. Not tomorrow. Not next week. Not next year. RIGHT. NOW.
Literally thousands of potential clients are out there as we speak, looking frantically for a qualified email copywriter to step in and help them with their project.
And they're ready to pay accordingly, because they know how incredibly powerful email marketing can be. In fact, according to the Direct Marketing Association, for every dollar spent on email marketing, the average return is around $43.00.
That's like walking up to a slot machine, dropping a dollar in, pulling the lever, and getting 43 dollars back. Every. Single. Time.
I don't know about you, but if I found a machine like that, they'd have to drag me away kicking and screaming (and I don't even like gambling) …
But the truth is, any business owner or marketer who is ignoring a potential 4,300% ROI is … well … just plain ignorant (and losing a heckuva lot of money).
However, most have already seen — if not experienced for themselves — how effective a good email marketing campaign can be. And it all starts with the right message to the right people.
That's where YOU come in.
So what's the fastest, easiest way to tap into this bursting-at-the-seams gig opportunity? Here are three things you can start doing today …
Set Up a Daily Search System: As part of my copywriting coaching services, I do a daily search for my students and send them a list of red-hot copywriting job ops …
And let me tell you — email copywriting is a HUGE niche right now. I'm seeing more and more people looking for this specialty every week, with new jobs popping up all the time …
Take a few minutes a day to look through the job sites for these gigs. Bookmark all the biggies — Indeed, Simply Hired, Monster, Career Builder, LinkedIn, even Craigslist — and do a quick search. Won't take more than a few minutes, but can reap MAJOR benefits if you do it on a consistent basis.
This is SO easy and SO simple to do. But I rarely see copywriters doing it consistently. Which is a shame, since there's so much work out there to be had.
Be Open to More: Wanna know a secret? Most clients want more than just emails. A LOT more …
For example, for over a decade, emails and autoresponders were my specialty. But, once the deal was struck, they would inevitably ask, "Do you also do (insert different copy project here)?" 90% of the time, they needed more copy written.
Be open to whatever the client wants. Think of your skills as a tool belt, and emails are just another tool. But you also have a variety of other loops, pockets, and holders that feature all your other copywriting skills as well.
Web copy? Got it. Sales pages? You bet. Social media? Can do. If they need it, whip it out of your belt and take care of business.
So start with emails, then ask "What else can I do for you?" Chances are, there's another big pile of cash on the table, one that you didn't even see. And it will get pushed right over to you.
Get the Proper Training: Emails can be a bit of a different animal when it comes to copy structure …
While it's true that a good, powerful email will feature solid, proven-to-work direct-response principles, there's a whole lot more you need to know to get it opened, read, and clicked-through.
That's why I created Email Copy Made Easy. My program is specifically engineered to hand you a step-by-step roadmap for writing emails that make your clients come back to you again and again for more.
You don't have to start from scratch. You don't have to learn something completely new. All you have to do is follow my lead.
Heck, I'll even show you lots of examples of my best work (and some I'm not so proud of) so you can model and swipe accordingly. Can you say, "plug-and-play?"
As you can see, the opportunity for email copywriters is bigger than it's ever been. And there's no signs of the gravy train slowing down …
You ready to hop on board? Let me know how I can help you get going by posting a comment below.
Email Copy Made Easy: How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
Learn to write emails that drive people to take action, and take advantage of the fastest way to make a living as a writer. Learn More »