How Should I Choose a
Niche — By Project Type or Industry?
Here’s a question many aspiring writers have posed:
"Should I specialize in writing just one project type (like writing online sales pages) or should I focus on one industry?"
Listen to Nick Usborne’s video for the answer. In just 3 minutes and 39 seconds, he’ll tell you whether to niche yourself by project type (like web sales pages, e-newsletters, or emails) or industry — and why his answer to this question has evolved since he first became a freelancer over 30 years ago.
Nick, a web copy pioneer, also explains how digital marketing works today and how you can use that to multiply your fees on each project.
Take a few minutes and listen to Nick’s answer about choosing your niche.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »