Newest AWAI Member
Case Study: Les Worley


Les Worley

Just a few years ago, Les Worley was writing C++ code. Today, he’s writing marketing copy.

Back then, if you had told him that he’d soon be an in-demand copywriter, he probably wouldn’t have believed you. Technology was all Les had ever done — for three decades.

But 60-hour work weeks and being on call 24/7 diminished the quality of his life and health.

“I was absolutely burned out,” he says. “My pager was buzzing every night.”

Read about what led Les to a different kind of full-time job — with the benefits of freelancing.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: September 19, 2017

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)