“Joyful” Marketing Service Now Hiring AWAI-Trained Copywriters
Get All the Details in This Exclusive Interview

Want an inside peek at what a marketer really looks for when hiring freelance copywriters?

This interview is a fascinating glimpse inside a marketer’s mindset.

But it’s also a very real and potentially lucrative opportunity for you …

Katie Yeakle recently interviewed Erin Verbeck, the “Chief Joy Officer” at Joy of Marketing, a marketing training resource for professional photographers. They teach their customers how to find clients, price their work, and sell their photography.

And as Erin shared in this interview, she’s looking to hire a freelance copywriter!

Joy of Marketing has an audience of roughly 75,000 subscribers. Erin is especially interested in an AWAI-trained copywriter to help grow that audience and fill their many other copy needs.

Want to know more? Here are a few questions you’ll hear her answer in the interview …

  • What’s your business model for acquiring your customers?
  • What types of writing projects do you need help with right now?
  • What traits do you look for in the copywriters you work with?
  • What are some things that DON’T impress you in copywriters?
  • What’s the interaction like between you and your copywriters?

Joy of Marketing is a respected business in their market. And they clearly value great copy. This could be the opportunity you’ve been searching for.

But even if it’s not the right fit for you, you’ll still get huge value from listening to this quick interview. Understanding what marketers look for when hiring copywriters is a powerful tool that will help you impress and land your next client.

Listen to Katie’s interview with Erin now to see if this is your next great client:

Watch Streaming Video

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: September 16, 2017

1 Response to ““Joyful” Marketing Hiring AWAI-Trained Copywriters”

  1. Katie,

    Great interview with Erin and you asked some very good questions. Interesting to hear what she is looking for in her writer applicant.

    This sort of thing is very valuable to us members of AWAI. Hope you will be able to do more of them.
    Thanks a lot!
    Jennifer

    Sherlock26September 16, 2017 at 12:18 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)