Video: Anatomy of a Winning Case Study
A recent study showed that 73% of all B2B companies are publishing case studies these days.
Why? Because they work.
These short success stories demonstrate how a company’s product solved a real customer’s problem. There simply isn’t better proof!
And since they follow a basic formula, they’re easy to write.
In this step-by-step instructional video from case study expert Ed Gandia, he dissects a case study he wrote for one of his clients, Project DocControl (Download a PDF of the full case study here to follow along with the video.)
You’ll learn how Ed:
- Organizes the story elements
- Uses simple techniques to engage the reader
- Gets repeat case study work from clients
You’ll also get a good feel for what these content projects entail. And see why they’re fun and easy to write, when you have a winning formula to follow.
Ed Gandia is the author of the Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories program. In it, he walks you step-by-step through writing case studies that help differentiate businesses from their competitors. And shows you the system to use so you can make $1,250 to $2,000 for every case study you write. Check it out here.
Do you have any questions about how to get started writing case studies? Let us know in the comments below so we can help.
Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories
Businesses are willing to pay writers up to $2,000 to write case studies. Find out how you can tap into this market and earn $200 – $300 PER HOUR for every project you take on. Learn More »
A great article, and the included instructional video is awesome! Thank you Mr. Gandia for making it available. It’s helped me decide case studies is a specialty I definitely want in my portfolio. Also, thank you AWAI for providing instructional information about the copywriting profession . . . when I first met AWAI last year, it was a dream come true to learn I could have another career after retiring due to disability. The dream’s becoming a reality as I learn more and more about copywriting.
June Frost –
Is there much demand for case studies from non-profits, or is the demand mostly from business sector?
Guest (Rebecca Johnson) –
How difficult/easy is it to get hired to write case studies? Is there one industry where the demand is higher than others?
Guest (Lor) –
@June Frost: Great to hear, glad you enjoyed it! Thanks for letting us know this was helpful.
@Rebecca Johnston: You see some case studies in the nonprofit sector, but most case studies are from businesses. You definitely see a lot of them from businesses that sell products and services to nonprofits. So if nonprofits is your target market, that's something to consider. If you have nonprofit experience, businesses that target nonprofits will find that attractive.
Ed Gandia –
@Lor: Finding and landing clients takes more effort than new writers realize. You have to position yourself well and prospect steadily.
As far as B2B industries that are more prone to use case studies, it's going to be those that sell products or services that are innovative, relatively expensive and complex.
Those factors require a lot of marketing content to help sell the product or service. Many different industries meet that criteria. Hi-tech, healthcare, professional services, financial services, industrial, clean tech, energy, you name it!
Stay away from industries that mainly produce commodities.
Ed Gandia –
Thank you for the video presentation. The information you shared was concise and simple to follow. My thoughts about writing case studies were different than the types described. From the presentation, I feel more confident that I could do a good job writing case studies. I will view again and read the pdf. Thanks again.
Mabellgibbs –
@Mabellgibbs -- Great to hear this video was helpful!
Guest (Ed Gandia) –