Video: Anatomy of a Winning Case Study

Color splattered word collage with words such as team and mission with large main words Win Win

A recent study showed that 73% of all B2B companies are publishing case studies these days.

Why? Because they work.

These short success stories demonstrate how a company’s product solved a real customer’s problem. There simply isn’t better proof!

And since they follow a basic formula, they’re easy to write.

In this step-by-step instructional video from case study expert Ed Gandia, he dissects a case study he wrote for one of his clients, Project DocControl (Download a PDF of the full case study here to follow along with the video.)

You’ll learn how Ed:

  • Organizes the story elements
  • Uses simple techniques to engage the reader
  • Gets repeat case study work from clients

You’ll also get a good feel for what these content projects entail. And see why they’re fun and easy to write, when you have a winning formula to follow.

Screen shot of case study instructional video from Ed Gandia

Ed Gandia is the author of the Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories program. In it, he walks you step-by-step through writing case studies that help differentiate businesses from their competitors. And shows you the system to use so you can make $1,250 to $2,000 for every case study you write. Check it out here.

Do you have any questions about how to get started writing case studies? Let us know in the comments below so we can help.

Writing Case Studies

Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories

Businesses are willing to pay writers up to $2,000 to write case studies. Find out how you can tap into this market and earn $200 – $300 PER HOUR for every project you take on. Learn More »

Click to Rate:
Average: 4.9
Published: January 30, 2018

7 Responses to “Video: Anatomy of a Winning Case Study”

  1. A great article, and the included instructional video is awesome! Thank you Mr. Gandia for making it available. It’s helped me decide case studies is a specialty I definitely want in my portfolio. Also, thank you AWAI for providing instructional information about the copywriting profession . . . when I first met AWAI last year, it was a dream come true to learn I could have another career after retiring due to disability. The dream’s becoming a reality as I learn more and more about copywriting.

    June Frost

  2. Is there much demand for case studies from non-profits, or is the demand mostly from business sector?

    Guest (Rebecca Johnson)

  3. How difficult/easy is it to get hired to write case studies? Is there one industry where the demand is higher than others?

    Guest (Lor)

  4. Thank you for the video presentation. The information you shared was concise and simple to follow. My thoughts about writing case studies were different than the types described. From the presentation, I feel more confident that I could do a good job writing case studies. I will view again and read the pdf. Thanks again.


  5. @Mabellgibbs -- Great to hear this video was helpful!

    Guest (Ed Gandia)

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