The Power of Follow Up to Land Copywriting Jobs
Proactive Self-Marketing — and a Solid Bootcamp Spec — Leads to Two Copywriting Jobs … and Some Glicken Too
Never doubt the power of follow up as part of your self-marketing strategy.
For Shea McNaughton, getting back in touch with a prospective client led to not one — but two — copywriting jobs. Her very first paid freelance gigs!
The client was someone she’d submitted spec assignments to at the Job Fair at AWAI’s FastTrack to Copywriting Success Bootcamp last October.
Shea hadn’t heard back from them so she decided to get in touch to “close the loop.”
“I asked for feedback which would help future copy be stronger, and the contact wrote back telling me she'd been very busy but that I had been on the shortlist for upcoming copywriting projects. The next day (my birthday, actually), her assistant sent me the first copy request. It's small, but it's a start. And it's my first paying client!” says Shea.
“Two weeks after that, they wrote asking if I had time to do another project. I had a briefing call, sent a formal proposal, and they accepted it yesterday! So I'm finally on my way — I can FINALLY say ‘I'm a paid copywriter.’ This experience has catapulted my self-confidence by leaps and bounds.”
Shea was ecstatic to see not only a response but a paying project attached to her “warm email” to this prospective client. And she’s excited to get started on these copywriting jobs. The client is in the health industry.
“The first is a ‘bullet project.’ The client wants me to submit 50 bullet points for their upcoming sales letter promoting their latest book. They sent a PDF copy of the book, and they dictated the fee,” says Shea.
“The second project consists of revising their new website's home page as well as creating a page devoted to one of their bestselling products. We just formalized the agreement yesterday when they accepted my proposal. They are sending a jar of their product to me so that I can write about it with firsthand knowledge. Glicken!”
Shea says the experience of landing her first client has taught her two valuable lessons that she wants to pass on to her fellow AWAI members.
“The first, and one that AWAI preaches over and over, is … FOLLOW UP. Joshua Boswell is fond of saying, ‘The money is in the follow up,’ and he's exactly right. If you don't follow up, you'll never know what you missed!
“The other lesson I learned is that you MUST have a call/visit with the prospective client to discover what it is exactly that they want. They approached me to do a landing page for the second project, but rather than popping off with a quick quote (as requested by the contact), I asked for a short phone call to get a few details.
“My contact put me in touch with their web designer who told me that it wasn't a landing page at all and that it was two web pages instead, which of course changed the whole scope of my Project Proposal.”
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