Do You Speak Copywriter?
Introducing the AWAI Ultimate Glossary of Copywriting Terms and Direct Response Definitions

When you become a copywriter, you join a little-known community of people who get paid to do what they love … write!

It’s quite an exclusive club. The world of copywriting even has its own language.

To get you up to speed so you can communicate effectively with clients and colleagues, AWAI has put together a glossary of 562 of words, terms, and phrases commonly used in copywriting, direct response marketing, digital marketing, direct mail, content writing, and more. Examples and illustrations are also included as needed.

This resource is available to AWAI members for free!

From Acquisition Cost to Conversion Rate, from Downsell to Lifetime Value. It’s all in the glossary — and so much more. This is an important component of your copywriting education.

Keep this reference guide handy when dealing with clients … and sound like a pro to land that next copywriting job!

The glossary is already a hit with AWAI’s in-house copywriters …

“This glossary is going to be a ‘just-in-time’ lifesaver for writers. Before I’d even gotten through the B’s I discovered terms I’d never heard of! I’ll definitely be glad to have it in my back pocket next time I’m talking to a marketer and they start using technical jargon.” – Julia Smith

“This is the most comprehensive reference guide I’ve ever seen for copywriting and marketing definitions. I’ll be able to use it any time I come across a term I don’t recognize. And, for me, it will be worth studying to get a deeper understanding of the marketing side of our business.” – Tim Matassa

You can access AWAI’s Ultimate Glossary of Copywriting Terms and Direct Response Definitions here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 6, 2018

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