How to Take Advantage of the Top Opportunities Available to B2B Copywriters in 2018

Top B2B Opportunities – 2018

B2B is one of the fastest-growing – and highest-paying – niches in copywriting today.

Right now is the ideal time for new copywriters, even those without much experience, to start writing for this industry.

The need for B2B copywriters is exploding as marketers for these companies ramp up their efforts to reach prospects and customers online. They've truly embraced the Internet as a way to attract new business. More B2B companies are spending more money on marketing outreach.

Here’s why: According to Ecommerce Platforms, B2B ecommerce sales are expected to outgrow B2C ecommerce by 2020.

And that spells opportunity for copywriters who know how to write for this type of prospect.

Here’s how it breaks down in 2018:

  • 91% of B2B marketers plan to use content marketing, according to Webiquity.
  • The Content Marketing Institute reports that 74% of B2B marketers say email is their most successful channel.
  • Webiquity also reports that the top marketing channels in B2B are email, blogs, and social media.

Now is the time to get in on this opportunity. And you won’t have to be an expert in specific industries or technology. In B2B, the projects are straightforward, with the goal of simply providing information to potential customers. It’s more important to be a solid writer than a subject matter expert.

B2B “decision-makers” aren’t swayed by the hype of typical direct response copy. They respond to a no nonsense approach.

As a B2B copywriter you’ll write white papers, case studies, emails, newsletters, and more that show how the product or service works and why it would benefit the prospect. These are short pieces that you can complete pretty quickly – but still get paid top dollar.

You simply provide compelling information. It’s up to your client to close the sale. As reported by Ring Lead, 85% of B2B marketers say that lead generation is their most important content marketing goal. That definitely takes the pressure off.

There’s never been a better time to be a B2B copywriter.

When you join B2B Copywriting Success you get insider’s access to this unique copywriting niche.

Right now, you can join this exclusive group for a month-long test-drive for just $1

You’ll get immediate access to articles, video, webinars, training sessions, a members’-only website, and more to help you learn writing and business building skills. New content is added regularly.

It’s all overseen by expert mentors – working B2B copywriters who are ready to pass on their knowledge to newcomers to the industry.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 29, 2018

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