Here’s Why Investing in Copywriters is Worth Every Penny

The research has already proven that SEO is here to stay:

  • With 81% of internet users worldwide researching products online before making large purchases (source: Retailing Today) …
  • And more than half of internet users (44%) starting their buying decision by using a search engine (source: Interconnected World) …

SEO clearly isn’t going anywhere and it’s now crucial to business. If you want to be found online, you must optimize your copy and content for the search engines.

But, how much is SEO really worth?

Forbes was apparently curious too because they recently set out to answer that exact question. As part of their investigation, they discovered the click-through rate (or CTR) for the first position on Google to be around 36.5%.

So, for every 100 people who search a keyword phrase, roughly 36 of them click on the website listed in first position.

The second position gets a CTR of only 12.5% … or 12 people out of 100.

Think about that: 100 people searching for a keyword phrase, 36 of them clicking and viewing the website in position one … but only 12 clicking and viewing the website in position two. A difference of 24 people!

Or consider 1,000 people searching for a keyword phrase, 360 of them clicking and viewing the website in position one … but only 120 clicking and viewing the website in position two. A difference of 240 people!

As you can tell, for bigger companies with more website visitors the SEO issue is even more urgent.

And, as a website’s search position goes down, so does it’s CTR — dramatically:

As a website gets below position one and two, it’s CTR continues to drop … 9.5% … 7.9% … 6.1% … down, down, down.

If your website isn’t on page one, you may get a measly 1.5% CTR.

So, it’s clear that SEO is necessary. If you want more people to see your website (and who doesn’t?), you must rank higher in the search engines.

I know it, you know it, and your clients know it.

In fact, Forrester Research Inc. found 85% of retailers feel SEO and paid search are the most effective way to get new customers.

But, they’re not equipped to handle SEO on their own.

Maybe that’s why 81% of companies in Ascend2’s annual State of Digital Marketing Survey said they believe outsourcing (or hiring outside writers — like you) is the most effective way to meet their SEO goals.

What’s more, they’re willing to pay; 94% of business owners plan to increase or maintain their SEO budget (according to Audience Bloom).

So, if you’re still holding out on learning SEO, it’s time to finally let go of your objections and set aside a few afternoons to learn SEO. You won’t regret it. And, you can earn $350-$750 per page of copy

Click here for all the details on the training program that can have you up and running in as little as 8 hours.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: September 15, 2018

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