Key Message Copy Platforms: 5 Lines that Close the Deal on High-Paying Assignments

Happy female manager and male writer shaking hands after closing a successful deal in office

Yesterday, I introduced you to a lucrative writing service I created, and shared how you can get started too. (If you missed it, you can check it out here.)

Today, I’m going to give you five simple, but very powerful closing lines that seal the deal when you have prospects interested in Key Message Copy Platforms. Plus, I’m going to share how to price them to maximize your income.

I’ve been marketing and writing Key Message Copy Platforms for over 18 years, so these conversation points have been tested and proven to work. And they’ve really helped me land a lot of assignments.

In fact, I recently used them to land two Key Message Copy Platform assignments that will pay me $7,500 each. That’s $15,000 for two assignments. I’m not trying to brag, but I want you to know what a valuable service this can be for you to offer.

Here are your five closing lines you can use to seal the deal on a Key Message Copy Platform project …

Closing Line #1. “It’s a much better strategy than making up your messaging as you go.”

“When you have a completed Key Message Copy Platform for your product at your fingertips, you have 12 to 15 pages of approved marketing messages to draw from. This makes it much easier to write all of the marketing pieces related to your product.”

“I’m sure you’d agree this is a much better strategy than making up your messaging over a period of weeks or months as you create each marketing piece.”

Closing Line #2. “Failing to plan is planning to fail.”

“Every marketing battle is won before it’s fought. This speaks to great planning. And a Key Message Copy Platform is essential to really planning out a marketing campaign for your product. After all, failing to plan is planning to fail.”

Closing Line #3. “Repetition builds reputation.”

“To make strong impressions on your prospects, your messaging has to be very consistent in voice and message across all of your marketing channels. This is much easier to do when you’re drawing all your marketing content from a completed Key Message Copy Platform. Remember, repetition of message builds reputation of product.”

Closing Line #4. “For people to focus on your message, your message must stay focused.”

“When you make up your product benefit messages each time you create a new marketing piece, they tend to become inconsistent and muddled. Working from a Key Message Copy Platform assures your marketing messages will always be strong and persistent. This is important because for people to focus on your message, your message must stay focused.”

Closing Line #5. “Lower your stress and avoid the fire drill routine.”

“When you get that email from your boss saying you need to create an e-blast campaign and a landing page for your new product by the end of the week — panic can set in. Why? Because you’re already swamped and you’re not sure what to write.”

“But with a completed Key Message Copy Platform in your hands, you have plenty of great copy to draw from. So you can complete your assignment and hit your deadline with much less stress, and without having to break into a fire drill routine.”

When you have prospects interested in your Key Message Copy Platform copywriting service, work these five points into your closing conversation — and you’ll get a lot of “green lights” and deposit checks.

Okay, now that I’ve shared five lines you can use to close the deal, let’s talk about your fees …

How to Price Key Message Copy Platforms to Maximize Your Income

Now, here’s a very simple pricing strategy that enables you to make $200 to $300 per hour or more when you write Key Message Copy Platforms.

If that sounds like the kind of money you’d like to make while writing from anywhere you want — keep reading!

For more than 18 years, I’ve written approximately 10 Key Message Copy Platforms per year. However, since making this my core copywriting service more than five years ago, the number of Key Message Copy Platforms I am writing has increased dramatically.

On average, each Key Message Copy Platform I write is 12 to 15 pages in length. For years, I charged a flat fee of $3,000 for this service.

However, now that I have a ton of experience writing them, I routinely charge fees of $7,500 or more.

If you’re just starting out, charging a fee of $3,000 to $4,000 is a good way to land assignments and gain experience. But by all means, if you’re able to charge more and go for higher fees right away — do it!

How it breaks down to $200 to $300 per hour or more

On average, it takes me a total of 10 to 15 hours to review background information about a product, interview the client to gain additional information, and then write a Key Message Copy Platform. This includes a first draft through revisions.

At a flat fee of $3,000, 10 to 15 hours of work breaks down to $200 to $300 per hour. Not bad. But when you gain some experience, the numbers are even better.

As I mentioned, I recently landed two Key Message Platforms for clients where I’m being paid $7,500 for each project. In this case, my 10 to 15 hours of work breaks down to $500 to $750 per hour. Will I be concerned if the project ends up taking 20 hours? No, because $375 per hour is still an excellent rate.

Do I tell my clients how long it takes me to write a Key Message Copy Platform? No, I don’t. Why? Because I’m not selling my hours. I’m selling high quality and value — and I deliver high quality and value.

So my clients don’t care how long it takes (as long as I hit my deadline). They just care about the quality and value I provide them — and providing over-the-top value to your clients should always be your first concern.

Have any comments or questions about how you can make “A-list” fees writing Key Message Copy Platforms? Post them below so we can help.

Key Message Copy Platforms

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success

Let this B2B “secret weapon” open doors for you — and bring you serious paydays! Expert Casey Demchak reveals how this one unique product can serve as your gateway to ongoing B2B success. Learn More »


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Published: October 4, 2018

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