A Writing Opportunity So Huge, You Get to Choose the Kind of Work You’ll LOVE to Do

Do What You Love, Love What You Do writing on tablet of paper with laptop and coffee cup nearby

As freelance writers and copywriters today, we live in a world of fast-expanding abundance.

Our challenge isn’t to find available work. It’s to choose among all the many different opportunities available to us.

Maybe that sounds too good to be true.

Well, we live in unique times.

And I’m not saying that every freelance writer and copywriter finds it super-easy to land their first few clients. It still takes hard work and persistence.

But the writing opportunities … that abundance … these are REAL.

Today, pretty much every business, organization, and nonprofit has to have a website. They’re all active on social media. They’re all sending out emails and e-newsletters. Many are publishing other materials like online case studies, digital white papers, videos, and e-books.

AND … they are doing everything at a higher and higher rate of frequency …

  • All those web pages need updating, over and over again.
  • They’re sending out more and more emails and newsletters.
  • For social media, companies need to publish something new pretty much every day.

In other words, companies are struggling to keep up with the demands of the digital marketing age.

They just don’t have the resources in-house to stay ahead.

They NEED to find qualified freelancers to help them.

That’s what I mean by abundance.

Okay, so with that much opportunity in writing for the Web, how do you know which one is right for YOU to get started? Let’s take a look …

Three reasons to choose the work you’ll really LOVE to do …

First … You’re going to enjoy your work and your life a whole lot more if you love what you’re doing.

Think of your friends, neighbors, and relatives. How many of them truly love the work they do? I’m guessing not too many of them.

This puts us in a wonderful position as writers. We really can make that choice.

Second … You’re going to do much BETTER work if you love what you’re doing.

This is so true. I have been making my living as a copywriter for decades now, and the very best work I have done is the work I enjoyed doing the most.

I think I have been professional and hard-working on every project. But with the best will in the world, you’ll never be able to do your best work if you DON’T love what you’re doing.

Third … Loving what you do makes it easier to land new clients and projects.

Yes, you’re entering a world of abundance. But like I said earlier, you still have to get out there and beat the bushes for work. It’s not automatic.

When you love your work, you can tap into a powerful energy that drives you forward. It gives you the drive to get out there and ask for work.

Better still, when you love what you’re doing, your prospect and clients can FEEL that positive energy and are way more likely to say YES!

Now, let’s find the online copywriting work YOU would love to do!

  1. What kind of industry appeals the most? Write down your top three choices from this list …

    I would love to focus on …

    Health and Wellness
    Sports and Fitness
    Home and Garden
    Food and Drink
    Travel and Tourism
    Home Improvement
    Automotive
    Fashion and Jewelry
    Consumer Electronics
    Money and Investment
    Education and Training
    Sustainable Building
    Music and Entertainment

  2. Decide what kind of writing project you think you would enjoy the most.

    Maybe you see yourself as a hard-core sales copywriter. Maybe you prefer to write serious editorial content. Or perhaps you’re more of a conversational writer, ideally suited to writing blog posts and content for social media. If you’re more of a technical writer, you’ll find a home writing product reviews, buyers’ guides, case studies, or white papers.

    Same deal … write down your three top choices …

    I would love to write …

    Online long-copy sales letters
    E-newsletters
    Promotional emails
    Blog posts
    Web content pages
    Lead generation pages
    Product reviews
    Buyers’ guides
    E-books
    Online advertorials
    Video scripts
    Social media content

  3. Let’s consider the type of company or organization you see yourself working for … and whether they’re going to be local or not …

    I would love to work for …

    Small companies
    Mid-sized companies
    Large companies
    Local clients
    National clients
    International clients

Wrapping it up …

Obviously, you don’t need to feel bound by the choices you make while reading this article!

I just want to give you a sense of the scope of the opportunity.

I want you to understand that you have choices.

I want you to know that in this world of abundance for freelance writers and copywriters, you get to choose the kind of work you’d truly LOVE to do.

If you want to join us, step one is to get the training you need … so you can stand tall and say, “I’m ready to love my work!!”

Did you make your choices for each of the three questions Nick asked? Did it help you gain clarity about what you’d love to do? Share with us in the comments below.

Web Copywriting 2.0

Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts

Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts. Learn More »


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Published: November 8, 2018

7 Responses to “A Writing Opportunity So Huge, You Get to Choose the Kind of Work You’ll LOVE to Do”

  1. Key to this is writing about things that grab your interest. When you do, it shines through in the copy. That said, here are my picks:

    Top 3 Industries:
    ***Travel & Tourism
    **Food & Drink
    *TIE: Sports & Fitness/Education & Training

    Top 3 Project Types:
    ***Case Studies
    **TIE: Blog Posts/Social Media
    *E-Newsletter

    As for clients, I'd like to start with the mid-sized companies on a local level and perhaps the local small business community, a market segment that's largely untapped.

    Guest (Detrick )November 8, 2018 at 1:57 pm

  2. Nick- Sometimes the simplest of things help us get our mind in focus...
    This is one of those articles! Making the simple choices you outline has helped me clear out a lot of "junk" in my mind!n Thanks

    Terra LNovember 8, 2018 at 2:16 pm

  3. I was not able to find my industry in your list, which makes me concerned that there may not be opportunities to write in my area of expertise. I am an energy healer writing in the spiritual and metaphysical area, and have found it difficult to find that niche in AWAI or other copywriting venues. Is there a specific venue I could access to find such opportunities to write? Thank you for your help.

    JoyfulJoNovember 8, 2018 at 5:09 pm

  4. Money and Investment Food and Drinks, Consumer Electronics

    Sales Copy Emails Blogs and Articles

    Guest (Abraham)November 9, 2018 at 5:55 pm

  5. Money and Investment Food and Drinks, Consumer Electronics

    Sales Copy Emails Blogs and Articles

    Guest (Abraham)November 9, 2018 at 5:57 pm


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