52% of World Population to Use Email by 2021, Leading to Record-Breaking Marketing Opportunities

Right now, there are 3.7 billion email users worldwide …

And according to Statista, this will swell to 4.1 billion by 2021.

That’s an astounding 10.8% growth rate …

But even more staggering is how much of the entire human race will be accessible by email …

The world’s population is expected to increase from 7.7 billion to about 7.88 billion people over that time — just 2.2% growth.

So not only is the number of email users worldwide growing almost five times faster than the world’s total population …

But if these projections hold up …

Then by 2021 — for the first time ever — literally more than half the people on earth will be using email!

Never in history have businesses had a potential audience this massive …

And they’re taking full advantage.

The Radicati Group estimates that by 2022, 333 billion emails will be sent every day.

Even a conservative estimate of how many of them come from businesses would be in the billions.

So even though skeptics have heralded the death of email for years — especially when new, innovative forms of communication like social media have burst into public consciousness — it continues to thrive.

Just look at the numbers …

Even Facebook, the world’s most popular social network in terms of active users, is only expected to reach 3.02 billion users by 2021.

That’s still a huge number — but it’s a billion fewer than email!

So, for the foreseeable future, email remains the single best way for businesses to reach the largest number of people.

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Email Copy Made Easy: How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs

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Published: December 20, 2018

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