52% of World Population to Use Email by 2021, Leading to Record-Breaking Marketing Opportunities

Right now, there are 3.7 billion email users worldwide …

And according to Statista, this will swell to 4.1 billion by 2021.

That’s an astounding 10.8% growth rate …

But even more staggering is how much of the entire human race will be accessible by email …

The world’s population is expected to increase from 7.7 billion to about 7.88 billion people over that time — just 2.2% growth.

So not only is the number of email users worldwide growing almost five times faster than the world’s total population …

But if these projections hold up …

Then by 2021 — for the first time ever — literally more than half the people on earth will be using email!

Never in history have businesses had a potential audience this massive …

And they’re taking full advantage.

The Radicati Group estimates that by 2022, 333 billion emails will be sent every day.

Even a conservative estimate of how many of them come from businesses would be in the billions.

So even though skeptics have heralded the death of email for years — especially when new, innovative forms of communication like social media have burst into public consciousness — it continues to thrive.

Just look at the numbers …

Even Facebook, the world’s most popular social network in terms of active users, is only expected to reach 3.02 billion users by 2021.

That’s still a huge number — but it’s a billion fewer than email!

So, for the foreseeable future, email remains the single best way for businesses to reach the largest number of people.

Email Copy Made Easy

Email Copy Made Easy: How to Write More Persuasive Emails that Get Opened, Get Read, and Get Click-Throughs

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Published: December 20, 2018

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