An Abundance of Well-Paid Writing Opportunities
When AWAI opened its doors back in 1997, there were a handful of great paying opportunities for writers.
Today there are literally dozens.
(See for yourself in our annual copywriting Pricing Guide, which covers 75 different writing projects.)
And while all that abundance is one of the reasons why there’s never been a better time to be a writer …
The abundance can also paralyze you.
Which path do you take? Which opportunities do you seize, and which do you let go?
Today I’m going to help you navigate all the options, make some choices, and create a plan to ensure you move forward …
While at the same time avoiding all the bright shiny objects along the way. ;)
Now, when I talk about choosing a path, I’m talking about choosing a writing area you’re excited about, are willing to learn, and will enjoy getting paid to write the assignments.
If you’ve been around AWAI for a while or have talked to me before, you know I typically recommend everyone start with direct-response copywriting. And for good reason …
- It gives you the most variety in the long-term. No matter where you end up with your writing career, having a successful foundation in persuasive writing (which is what copywriting is) will make you more successful.
- The income potential is unlimited. If you have more aggressive financial goals, this is definitely the best place to start.
- The demand is always high and always will be. The need for good copy isn’t impacted by the economy or new technology (at least not negatively … these things do make the demand increase year after year).
- Copywriting gives you incredible flexibility. You can work part-time, full-time, in your spare time … it really knows no boundaries.
But there are lots of other paths too …
Granted, they all spin off from copywriting, and having a foundation in persuasion will make you more effective when writing them …
But choosing a path is the first decision you need to make as a future well-paid writer.
Let’s take a look at a few paths that are fairly easy to get started in and have a huge demand …
E-newsletters provide an inexpensive way for a company to develop a relationship with prospects, and position itself as an industry expert.
Ideal writer: Enjoys researching and learning about new things.
- Fees: $800 to $2,000 per issue
- Length: Typically between 1,200 to 1,500 words
#2: Case Studies
Case studies are short “before-and-after” stories that describe how a company solved a challenge with a product or service.
Ideal writer: Storytellers.
- Fees: $1,250 to $2,000
- Length: 800 to 1,200 words
#3: Online Content
Businesses use online content to educate their customers and prospects with stories, metaphors, and simple advice in the form of new articles, blog posts, emails, and so on.
Ideal writer: Strong interest in a particular area or topic.
- Fees: $100 to $500 per piece (plus much more if you also develop the content marketing plan)
#4: Social Media
From crafting Facebook posts and tweets to writing engaging LinkedIn articles and replying to comments, social media gives writers a lot of variety.
Ideal writer: Enjoys engaging with readers.
- Fees: Typically up to $2,000 per month (depending on your involvement)
81% of businesses rely on email as their primary way to acquire customers. The budget for consumer email marketing will be over $1.2 billion this year, adding up to one incredible opportunity to make money as an expert email copywriter.
Ideal writer: An idea machine.
- Fees: $100 to $1,000 per email
- Length: 500 to 2,000 words
So there you have it … five paths you can choose from to get started rather quickly.
But there are plenty of others, too …
Here are some additional resources you can check out:
- Inside the Online Copywriting Opportunity
- Inside the B2B Copywriting Opportunity
- 5 Projects You Can Get Paid to Write If You Can Write an Email
- Get Predictable Writing Income with Retainer Deals
The key is to make a choice, get the skills you need to do the work, and get started working for clients. (We have loads of free webinars that will help you with how to do that!)
And remember, you can ALWAYS change your mind, add another path to your business, or change direction entirely.
A great deal of your success in business relies on your ability to make decisions.
You’ll be better off making decisions quickly, even if some of those decisions wind up being “wrong.” It means you’re at least moving forward, and you’re giving yourself a chance to learn in the real world, rather than sitting on the sidelines wondering, “What if … ?”
So today, I want you to choose a path!
Whether it’s your first path, your second path, or even if you’re simply confirming that the path you’ve already chosen is in fact the path you want to pursue, I want you to confirm that it’s your “final answer.” (For now!)
If you want to share it with me, have questions, or want me to help you narrow it down, post a comment below.
Then once you have your path, check out this free webinar on creating a roadmap …
If you follow the steps in that roadmap, you’ll end up with a plan you can follow to ensure you don’t get distracted or waste any time and money on bright shiny objects.
The Accelerated Program for Six-Figure Copywriting
Turn the ability to write a simple sales letter into a successful freelance career. Find out how you can make a six-figure income working from anywhere you want as a direct response copywriter. Learn More »