New Full-Time Freelancer Masters the 8 Most Important Copywriting Skills

Bernadine Boyd went full-time as a freelancer Dec. 1, 2018. And in the run up to launching her career she did something that will set her apart from other copywriters.

AWAI’s Badges program (official name: AWAI Verified™: Mastering The 8 Collateral Marketing Projects Every Copywriter Must Know) teaches the eight most in-demand online copywriting projects that clients want today, including social media posts, emails, sales funnel copy, space ads, lead generation landing pages, editorial/content articles, video scripts, and SEO web content.

As of now, Bernadine has gone through all the training, passed the written tests, and … been certified in all eight Badges.

“It was certainly a great sense of accomplishment, particularly since I did all but the last one while I was still working a full time job. I spent lots of time in the mornings before work and on the weekends working on the Badges program,” says Bernadine.

“I just kept plugging away at it. I did have to take a break for about six weeks when I landed my first paid copywriting job. But once that was done, I went back to work on the last two Badges.

“Completing the Badges also gave me a little more confidence in my writing skills. I have posted all my assignments on my website as samples. They aren’t in my niche, but at least they show the kind of writing I can do.”

Bernadine’s niche is health and fitness – you can find her website here: www.superfitcopywriting.com. A key part of the program for her was that professional copywriters reviewed her work and provided feedback – further strengthening her newfound skills.

Bernadine has this advice for those who go through the program. It’s great advice for any copywriting training too.

“If you’re not working full time, I would still recommend scheduling time to do this work. Actually put it on your calendar and commit to keeping those ‘appointments,’” says Bernadine.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 4.1
Published: February 6, 2019

1 Response to “New Full-Time Freelancer Masters the 8 Most Important Copywriting Skills”

  1. Wondering...is any of this coursework financeable by student loan funding...Pell Grant, other standard vehicles?? AWAI has a never-ending variety of "essential" things they're willing to sell me, but assembling a sensible package and pursuing it to a planned result is a real economic challenge. Experiences? Suggestions??

    Bruce TannerFebruary 7, 2019 at 4:06 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)