Social Media Writing Puts You at the Heart of a Client’s Digital Marketing Plans

Social Media words highlighted with red marker in a handwritten chart including website, internet, marketing

Look back just five or six years and social media marketing was optional.

It really was.

For a business of pretty much any size, being active on channels like Facebook, Twitter, and YouTube was a nice add-on. Social media gave their marketing a welcome boost.

But it was something extra. It wasn’t central to the main campaign.

Fast-forward to now and things have changed dramatically.

Today, you’ll be hard-pressed to find any digital marketing promotions that don’t include social media as an integral part of the campaign.

And that has opened up a huge new opportunity for social media writers and marketers.

Why this is such good news for social media writers …

Back when social media was just an optional extra, that made social media writers an optional extra as well.

Just a few years ago, a lot of companies — the majority of companies — didn’t take social media seriously. And that meant very few of them invested in hiring social media writers and marketers.

They didn’t hire and train in-house social media writers.

And they didn’t hire freelance social media writers either.

Then things changed … and those companies were caught on their back foot. Off balance.

They were unprepared when they saw smart competitors leveraging the power of social media to drive more conversions with their sales campaigns.

They were unprepared when they saw competitors use social media to massively amplify the reach of their content marketing efforts.

And they were totally unprepared to discover that social media has become a sales channel in its own right. Yes, you can buy products and services directly from Facebook.

Huge changes over just a few short years.

And most companies are STILL playing catch-up.

Why the timing is so great for YOU right now …

When companies are playing catch-up, and they see smart competitors grab more and more market share, they take action.

And that means they are now actively looking for trained social media writers and marketers.

They know they need to. They know they no longer have any real choice.

This is great news for writers like you because it means your buyers are not only ready to buy your services … they are DESPERATE to buy your services.

What a difference a few years makes! Just five or six years ago, you had to educate, push, and persuade a company to take you seriously as a social media writer.

It was hard work to get a social media writing project.

But those days are behind us now. The tables have turned!

Now, it’s our prospective clients who have to do the hard work. They’re the desperate ones, looking for qualified social media writers.

Don’t get me wrong. This doesn’t mean you don’t have to put in the work when it comes to your training and then prospecting for clients.

But it does make life a WHOLE lot easier!

If you have any questions relating to today’s post, please add them below so we can help.

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Published: February 11, 2019

2 Responses to “Social Media Writing Puts You at the Heart of a Client’s Digital Marketing Plans”

  1. Is there ANY thing or kind of writing that we will be exposed to thru your program where we get info or organizations that may need that type of writing, where we will NOT have to buy some type of training from you guys to prepare for it first? Seems to me like my initial $49 is just money wasted, because ever since all I have been subjected to is a daily barage of sails pitches from you guys. I know you probably won't reply or let this comment be aired, but I had to ask. - Thanks, Warren

    WarrenGFebruary 11, 2019 at 5:21 pm

  2. @Warren - yes, to fully learn everything it takes to be a successful social media writer, you'll want to take our complete training. But first, I'd recommend going through all the materials you get with your Barefoot Writer membership first, and decide if social media is the path you want to take. There are so many ways to make a living as a writer, and Barefoot Writer helps you navigate them, get your questions answered, and make a plan to move forward. You also get free access to our Smart Start Copywriting Course - which will give you enough to start taking on paid assignments. Call our Member Services Team at 866-879-2924 for more guidance. They'll be happy to help you!

    Rebecca MatterFebruary 12, 2019 at 5:40 pm


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