To Find Work You Can Truly Love, You First Need to Find a Place of Abundance
When the pickings are slim, your choices are severely limited.
For example, many years ago, I was looking for a job as a creative director in an advertising agency. I was living in Toronto at the time.
That’s a very specific job description, within one particular industry … in one city.
How often would there be an opening for someone to apply for that job in the city of Toronto? Hard to say. But maybe two or three times a year.
So when the first opportunity arose, I jumped at it.
Did I love that job? Not really. I really liked the people I worked with. But I didn’t much like the company, and left after about a year.
For a lot of people, in a lot of industries, that’s how it goes.
With limited options, we take what we can get.
Are we going to love our job? Sometimes that just feels like a luxury that is way beyond our reach.
That’s how I felt … right up to the point when I started working for myself as a freelance copywriter online.
Suddenly … I was in a world of abundance, and could choose the kind of work I truly loved.
Let me show you how you can do the same.
The abundance of the Web …
Today, pretty much every business, organization, and nonprofit has to have a website. They’re all active on social media. They’re all sending out emails and e-newsletters. Many are publishing other materials like online case studies, digital white papers, videos, and e-books.
AND … they are doing everything at a higher and higher rate of frequency …
- All those web pages need updating, over and over again.
- They’re sending out more and more emails and newsletters.
- For social media, companies need to publish something new pretty much every day.
In other words, companies are struggling to keep up with the demands of the digital marketing age.
They just don’t have the resources in-house to stay ahead.
They NEED to find qualified freelancers to help them.
That’s what I mean by abundance.
Okay, so with that much opportunity in writing for the Web, how do you know which one is right for YOU to get started? Let’s take a look …
Three reasons to choose the work you’ll really LOVE to do …
First … You’re going to enjoy your work and your life a whole lot more if you love what you’re doing.
Think of your friends, neighbors, and relatives. How many of them truly love the work they do? I’m guessing not too many of them.
This puts us in a wonderful position as writers. We really can make that choice.
Second … You’re going to do much BETTER work if you love what you’re doing.
This is so true. I have been making my living as a copywriter for decades now, and the very best work I have done is the work I enjoyed doing the most.
I think I have been professional and hard-working on every project. But with the best will in the world, you’ll never be able to do your best work if you DON’T love what you’re doing.
Third … Loving what you do makes it easier to land new clients and projects.
Yes, you’re entering a world of abundance. But, you still have to get out there and beat the bushes for work. It’s not automatic … but you’ll have a good idea where to look.
When you love your work, you can tap into a powerful energy that drives you forward. It gives you the drive to get out there and ask for work.
Better still, when you love what you’re doing, your prospect and clients can FEEL that positive energy and are way more likely to say YES!
Now, let’s find the online copywriting work YOU would love to do!
1. What kind of industry appeals the most? Write down your top three choices from this list …
I would love to focus on …
Health and Wellness
Sports and Fitness
Home and Garden
Food and Drink
Travel and Tourism
Fashion and Jewelry
Money and Investment
Education and Training
Music and Entertainment
2. Decide what kind of writing project you think you would enjoy the most.
Maybe you see yourself as a hard-core sales copywriter. Maybe you prefer to write serious editorial content. Or perhaps you’re more of a conversational writer, ideally suited to writing blog posts and content for social media. If you’re more of a technical writer, you’ll find a home writing product reviews, buyers’ guides, case studies, or white papers.
Same deal … write down your three top choices …
I would love to write …
Online long-copy sales letters
Web content pages
Lead generation pages
Social media content
3. Let’s consider the type of company or organization you see yourself working for … and whether they’re going to be local or not …
I would love to work for …
Wrapping it up …
Obviously, you don’t need to feel bound by the choices you make while reading this article!
I just want to give you a sense of the scope of the opportunity.
I want you to understand that you have choices.
I want you to know that in this world of abundance for freelance writers and copywriters, you get to choose the kind of work you’d truly LOVE to do.
If you want to join us, step one is to get the training you need … so you can stand tall and say, “I’m ready to love my work!!”
Do you have any questions about getting started with writing for the Web? Please share in the comments below so we can guide you.
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