How to Get Copy Clients to Believe You’re an EXPERT in Your Industry

Overhead photo of produce and grains

Today I’m going to show you one of the BEST ways to become an EXPERT — or, at least, a PERCEIVED expert — in your industry.

But, before I tell you the secret, let me ask you this:

Who makes more money …

A general practitioner or a cardiologist?

A general practice attorney or an intellectual property litigator?

A school teacher or a college professor?

Even if you don’t know for sure, you can probably guess!

In just about every instance, you’re going to make more money as a specialist instead of a jack-of-all-trades!

So, today’s tip … correction — today’s advisement (doesn’t that sound more expensive than “tip”) … is to niche yourself. The sooner, the better!

A “niche” is a TINY, distinct segment of a market. A niche makes you a specialist in the land of generalists.

For example:

“I’m a copywriter.” That’s general — and there’s a huge pool of folks to draw from.

“I’m a direct-response copywriter.” Okay, that’s a little more specific — but still a crowded field.

“I’m an alternative health direct-mail copywriter” — now, you’re talking about a tiny segment — and I’m ONE of the elite members!

So, my specialist title sends a message: Don’t come talking to me about writing for the financial market … Can’t help you with your nonprofit mailings … Not interested in helping you sell People magazine.

But, if you’re looking for the BEST in the sliver of the market called alternative health — well, look no further — you’re about to get the crème of the crème!

You get what I’m saying?

When I decided to niche myself as an alternative health direct-mail copywriter — my business changed in three ways:

#1: I write faster copy.

I’m immersed in my niche. I know the alternative health field — so I don’t need to “learn” it with every new project. I can focus on the uniqueness of the product I’m writing about, and the background info about health just comes naturally to me. Writing faster copy means I can write more promotions — and that increases my odds of getting more successes!

#2: I become more credible.

When I turn down — or refer to others — projects writing for the financial or gardening markets, because they’re not my “field of expertise,” I’m being viewed as a health writer by clients … and, eventually, a health expert! It wasn’t intentional on my part — I wasn’t that smart back then. But I’m sure glad it happened!

#3: I charge more money!

After all, I’m an EXPERT! It would be an insult to my clients NOT to charge them top dollar. Think about it: if you can buy a Rolex for the price of a Timex … hmmmm … are you getting a REAL Rolex?

So, if you forget everything else I’ve said today, just remember this one thing: Find your niche — and become a master in it!

And, if you’re having trouble identifying your niche — let’s talk about it! Share your comments here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: July 31, 2019

4 Responses to “How to Get Copy Clients to Believe You’re an EXPERT in Your Industry”

  1. Hi Carline.I am an experienced accountant by profession.In my portfolio can I put Copywriter with x years accounting experience,Or what is a better description?
    I agree with you copywriter alone is too vague.
    Need to be more specific but I just don`t know how.
    Will appreciate any advice given Thanks


  2. I am very happy to have found you and be a part of your class; I know I am going to enjoy every minute of it because I want to be as crazy as you. I still haven't found the dates and times of the classes. I'd really appreciate it if you can email me that information.
    Thank you, Pat

    Guest (Pat Barriga)

  3. I know web development is a wide niche, but that’s my expertise for the past 30 years. How could I find a smaller niche in this field and still write as an expert?


  4. I am having trouble choosing my niche because I've burned out on my area of experience/expertise. Choosing a new niche to concentrate in is proving difficult because there is so much to choose from and because I have a pretty good idea of how long it takes to become an expert. I already did it once, and I'm not sure I want to do it again.

    Karen Lee

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