Online Pandemonium Sparks Billion-Dollar Needs; Only ONE Type of Writer Can Sort It Out
Just 15 years ago — right about the time I started working for AWAI — hardly anyone was talking about writing for the Web …
But today, can you think of any industry that doesn’t have an online presence?
The truth is, if you want to be a well-paid writer, learning to write for the Web really isn’t an option anymore. It’s a necessity.
And with three big shifts that are happening right now, it’s the perfect time to jump in …
… It’s Like Offering Water to a Parched Person
First, you don’t have to convince companies of the value of web writing. Even just a few years ago, we writers had to spend a lot of time teaching companies how important their online copy and content was.
However, today most companies realize a good online writer is at the center of every successful digital marketing effort.
Forbes even reported, “If you want to be successful online, the only essential skill is being a good copywriter.”
Business owners are desperately looking for quality online writers. Not only because they don’t have the time to learn and do it themselves, but because so much of their success depends on it.
Which brings me to the second big change that’s happened in web writing …
Spending in This Sector Is Skyrocketing!
In fact, eMarketer says online advertising spending increased to $111.14 billion last year and will climb to $129.34 this year. It’s more than 54% of their media ad budgets!
And as if those first two reasons weren’t enough to “sell you” on writing for the Web, this last one is my favorite — and is guaranteed to push you over the edge …
A Revolving Door of Paid Options
Since companies must continually publish fresh, relevant content to maintain their online presence, there’s plenty of ongoing work for web writers.
For example, AWAI publishes dozens of pages of new content every week across our various websites. Plus, we send out several e-newsletters, emails, and our monthly digital magazine, Barefoot Writer … manage numerous social media properties … and write and rewrite new ads, funnels, collateral pieces, and more.
All of that takes a lot of writers!
And get this: AWAI is considered a “small” company. Just imagine how much content a mid-size company needs on a regular basis.
It’s true, the demand for good web writers is bigger than ever before. And, as industry trends show, the demand will continue to grow.
For a writer like you, this is the perfect opportunity. With even just a few clients who understand the value of good web copy, you’ll never worry about where your next project is coming from.
Along with the huge demand, the list of benefits continues …
Four-Figure “Quick Wins”
Great fees (even for new writers) … projects suited for all types of writers … a wide variety of clients …
But — if I had to pick my favorite benefit — it’s the number of short, high-paying projects that can be learned quickly.
With a little practice, you could complete each of these high-demand projects in as little as a day or two:
- Subscription pages ($450-$4,500)
- Information pages ($150-$750)
- Landing pages ($450-$1,000)
- Promotional emails ($250-$3,500)
- E-newsletters ($250-$1,000)
- Blogs ($50-$500 per post)
And, that’s just a taste of the web-writing projects available. There are also social media updates … Pay-Per-Click ads … 1-2 minute video scripts … autoresponders … and tons of other short projects that pay really well.
All you need is a little specialized information to understand how to write for the Web.
Gone Are the Days of One-Touch-Connection
Imagine sitting at home reading an advertisement you received in the mail. This single ad is likely the only interaction you’ll have with that company — unless you take time to do more research on them.
But it’s different online for several reasons …
1. Don Draper can’t hang here
Even though the internet is currently full of advertisements and promotions, it wasn’t created to be that way. In fact, the largest and most successful websites are primarily social media sites. The internet belongs to the people, not commercial interests.
This means customers — or the people reading what you write — are continuously searching for information that answers a question they have, solves a problem, or helps them achieve a goal they’ve set for themselves.
2. “Researchers” come to you with gifts
In the past, marketers could more easily control their message. Now the internet gives the consumer part of that power. It can be positive — when customers praise a business — or negative.
Part of writing for the internet is highlighting the positives and overcoming any objections related to a product or service. Luckily, because so many customers are vocal online, you can get information directly from your target market that will help you write better copy.
3. They want a hand to hold
A majority of Web users know what they’re looking for — whether it’s information, a product, or a service. If they can’t find it right away they may leave the website — forever!
You can make a big impact as a web writer by giving visitors what they’re looking for and capturing their attention immediately. You can also provide immediate results for your clients just by guiding visitors through the decision-making process.
4. You can hit the target within the target
You can find just about anything online in an instant. For this reason, website visitors are getting very picky about what they’re looking for. They want very specialized and specific information.
For example, if they’re searching for “beachfront condo rentals in Delray Beach” they likely won’t care about results trying to sell “Disney Orlando Vacations.”
Luckily, modern technology can tell you exactly what visitors want. That means you can tailor your copy to them for best results.
On Your Mark, Get Set …
Earlier I mentioned the number of short, high-paying projects a web writer can do, but you may be wondering, “Where do I start?”
That’s really up to you …
Because you can make a very good living writing all kinds of copy for the Web:
- If short and sweet content is your style, consider writing websites. Projects like a website’s homepage, product description pages, About pages, and more are short writing projects that oftentimes can be done in a matter of hours.
- Companies need information pages to answer questions a prospective customer might have about a particular product or service. These are often less than a thousand words and simple to write.
- Landing pages are another short-copy project. These are the pages a prospective customer typically sees after clicking on an ad or link in an email. They ask a visitor to enter their email address in exchange for a special report, case study, or discount.
- Emails and autoresponders are quick to write and businesses need TONS of them in order to stay in touch with their customers and prospects.
- E-newsletters can also be a lot of fun to put together, plus they are a great retainer project because they need to go out month after month.
- If you’re interested in engaging and growing an audience, get familiar with creating social media posts. The fast pace of the internet requires a ton of written updates and can keep a writer very busy.
- Blog posts are also key for engagement. Companies constantly need new and fresh content to stay top of mind with prospects, and to get attention from the search engines.
The bottom line is this: No matter what type of writing you’d like to get into, you’re bound to find something you like — that’s also lucrative — by writing for the Web.
Businesses of all shapes and sizes need this kind of copy, and marketers are desperately looking for writers like you. All you need to get started is some foundational training.
With the big shifts that are happening online right now, it’s the perfect time to jump in!
Do you have any questions about getting started in this lucrative industry? Please share in the comments to let us know.
The Digital Copywriter's Handbook
Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts. Learn More »