Prize Winner Announced for AWAI’s SEO Magnet Spec Challenge

We’re thrilled to announce the winner of our $5,000 SEO Magnet Spec challenge. (Everyone did such a great job; it was difficult to narrow it down to just one!)

Members of AWAI’s First-Ever SEO Copywriting Mastery & Certification Training competed in the challenge to create a SEO optimized resource, or SEO magnet.

Participants in the 5-week course got to learn how to write and present SEO magnets firsthand from the man who pioneered the concept himself – Russ Henneberry!

Russ’s challenge? To create a website meant to attract a writer researching SEO copywriting – and the best submission would receive a whopping $5,000!

Course participants were provided a planning spreadsheet and a writing template.

The submissions were excellent – but one member’s project did stand out from the rest …

Now, to announce the name of the member who will be working with Russ Henneberry to perfect the project:

👏 Zoe Blarowski! 👏

In Russ’s words, Zoe’s submission was ‘outstanding’ content:

“I thought [she] had a great tone to it, I felt like it really dialed in on what AWAI’s tone is like. [She] used a ton of examples in there that really drove the point home.”

We revealed the news to Zoe yesterday and she shared her excitement with the AWAI team:

“The SEO Copywriting Mastery & Certification program helped put a lot of pieces together for me as a freelance copywriter. The fundamental SEO skills that Russ taught were invaluable, but I also appreciated all his insights on how to market yourself and treat copywriting as a business. I’m already using many of the skills I learned in the program, so hearing that I had won the spec assignment was just topping on the cake! I’m really excited about the opportunity to work with Russ and the AWAI team to get my SEO magnet published. A huge thank you to everyone!”

Congratulations to Zoe, and to all who submitted an entry!

Watch Video

*This challenge went out to Russ Henneberry Intensive members only, led by Russ Henneberry.

Click to Rate:
Average: 4.7
Published: January 22, 2020

4 Responses to “Prize Winner Announced for AWAI’s SEO Magnet Spec Challenge”

  1. Awesome! Congratulations, Zoe!! 🥳

    Tim Geiger

  2. Congratulations, Zoe!

    Brenda Dunse

  3. Congratulations Zoe


  4. Congratulations Zoe. Reading your story has really helped to motivate me.


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