3 Tips to Limit B2B Client
Copywriting Revisions

If you’ve ever been asked to make multiple rounds of revisions to your submitted written work (and who hasn’t!), then you’ll know how time-consuming and frustrating it can be.

After all, you’ve done your research and asked lots of questions. But the client still comes back with revisions you didn’t anticipate.

Why does this happen? Sometimes the client decides to change direction at the last minute. Or they consulted with other people in their organization, and those people asked for changes. Or maybe they decided to exclude information (or include new information) at the eleventh hour.

There’s no way you can see these kinds of changes coming. So what can you do to avoid them?

I have three recommendations:

1. Clarity in expectations

At the outset of every project, you want to make clear how many rounds of revisions are included as part of the project scope. You can write this directly into your contract as part of your revision terms.

Generally, I suggest one standard round of revisions and up to two additional rounds of minor revisions.

Putting this into your contract will motivate clients to take the process seriously and make firm decisions from the start. They’ll know that if they later want to make a bunch of changes, those changes may fall outside of scope and end up costing them more.

Essentially, having this provision forces them to put some skin in the game.

2. Clarity in information

Another thing you can do to avoid late-stage revisions is to get better information from your clients before you start writing.

You can do this by using a questionnaire to guide your conversations with clients when scoping out the project.

Unfortunately, there’s no “magic” questionnaire you can use for every project. Instead, you’ll need to customize each questionnaire (at least to some extent) for each project.

This isn’t as time-consuming as you may think. Start by brainstorming a list of questions you’ll need answers to.

For example: What are the objectives? Who’s the target audience? What key points do you need to hit on? Which benefits should you touch on? Whom should you quote?

Then, consolidate and reorder these questions to create a template. You can now use this template as a basis for each project. (Generally, you’ll find that 70% of the questions will be the same for every project. About 30% will be unique to each project.)

When you have kickoff calls with clients, use this questionnaire as a guide to make sure you’re collecting all the information you’ll need.

3. Clarity in process

It’s always easier to make edits and changes earlier in the creation process than later. By creating an early “check-in point” with your client, you can catch small problems before they develop into bigger problems.

One way to do this is to create an “intermediary deliverable” and get sign-off on it before proceeding, so it’s clear to everyone.

For example: Say you’ve been asked to write a white paper. After you scope out the project and do some additional research, you create an outline of the document and submit it to the client for review and sign off.

And you do this BEFORE you start writing. That’s the key.

There are several advantages to adding this extra step. First, you’ll catch problem areas earlier in the process, which will reduce the number of edits needed later.

Second, it creates a paper trail. If the client later asks for a bunch of changes that contradict what they signed off on, then you can use this as evidence for a change order and charge an additional fee.

I avoided adding this additional “check-in point” to my writing process for years. It seemed like too much work. And it also gave me two deadlines to meet, instead of just one, which tied me to a tighter project schedule. I also worried about committing myself to an outline that I might later want to revise.

But I eventually learned that adding this intermediary “check-in point” solved way more problems than it created. Yes, it took time to administer and reduced my flexibility. But it saved me from bigger hassles down the road.

You CAN Keep Revisions to a Minimum

We expect clients to ask for a few edits to the work we submit.

But repeated rounds of major revisions shouldn’t happen. Not only is it frustrating, it also leads to self-doubt. And it cuts into the time we have for other projects!

By taking these three simple steps, you’ll set yourself up for a much smoother handoff of deliverables — with way fewer revisions.

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Published: March 19, 2020

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