Where Digital Marketing Is Going in 2020 – and How Copywriters Fit In

In the last decade, digital marketing – that is advertising on the Internet – has exploded.

According to industry watcher eMarketer, companies will spend $335 billion in online advertising by the end of this year worldwide. That is expected to reach $375 billion by 2021.

For you as a copywriter, that means millions of potential clients drawn from all the companies that market online. And these days, that’s just about everyone, from mom-and-pop business to Fortune 500 companies. And they’re in every niche and every industry, from pet training to natural health to travel to finance.

All told, ecommerce was responsible for $3.5 trillion in sales in 2019 – and that’s expected to increase to $4.9 trillion by 2021.

Digital marketing comes in many different forms:

  • Emails (according to Emarsys, 81% of businesses use this as their primary customer acquisition channel)
  • Enewsletters
  • Website content (A study from the Content Marketing Institute found that 72% of marketers say this type of marketing increases engagement with prospects and customers.)
  • Ebooks
  • Social media posts and ads (73% of marketers believe this effective for their business, according to Oberlo)
  • Landing pages
  • Videos (87% of marketers use video in their marketing campaigns, according Oberlo)
  • Blog posts
  • And much, much more

There are about 40 different types of copy projects you can write that reach people where they are online.

It’s clear that writing for the web is a must-have skill for any copywriter working today. And the best way to master web copywriting skills – and the most in-demand projects – so you can start working with clients in this space is to train with Nick Usborne.

Nick is a pioneer in web copywriting – he’s been at it for 22 years. And in the Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts program he’ll be your mentor as you get up to speed on this type of copywriting.

He’ll teach you not only how to sell your clients’ products with your copy but also how to “sell” yourself to potential clients so they hire you. Digital marketing is always changing, and Nick shares what’s working right now so you can get the results clients expect.

It’s an intensive program, but it gets results, as AWAI member Leslie Ehrin found out:

“Nick's Web Copywriting 2.0 program helped me have the confidence to get an excellent client who paid me $15,000 …”

You can claim your spot in the next Web Copywriting 2.0 session – and save $200 – but only until May 13.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: May 11, 2020

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)