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Write to Improve the World (And Make a Great Living Doing It!)

different people's hands stacked on top of one another with text overlay Just Announced! Change the World as a Cause Marketing Writer

If you'd like to make a positive difference in the world … and still make great money as a writer … then the world of Cause Marketing may be just what you're looking for …

Cause marketing has been changing "business as usual" across the world, with public displays of corporate ethics growing louder and more noticeable. And for the companies involved in cause marketing, this translates to better profits, happier employees, and more sustainable businesses.

In this eye-opening session of Inside AWAI on Friday, July 17, 2020 at 12:00 pm ET, cause-marketing expert Mindy McHorse joins AWAI Executive Director Katie Yeakle to walk you through the special requirements of writing for a successful cause marketing campaign during a time in our world when thousands of campaigns need the expertise of trained, persuasive writers.

As you follow along, you'll discover:

  • The 10 most common types of cause marketing campaigns
  • Why this is a terrific specialty for ANY copywriter
  • Reasons your skills are in-demand by BOTH companies and nonprofits
  • How to use the MORAL approach to write for a cause campaign
  • Tips for creating your own Cause Swipe File

As always, they'll have plenty of time to answer your questions — so be sure to join us for the live event!

Go here to join us FREE on July 17th.

Note: Even if you can’t make the live event, I encourage you to sign up anyway. You’ll get access to the recording and slides afterwards.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: July 11, 2020

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