Make a Name for Yourself By Specializing in Writing White Papers

Male writer with headphones and microphone having conference call online sitting at home office with two laptops

Do you know who holds the Guinness World Record for the most hours on U.S. television?

Is that your final answer?

That was the catchphrase made popular by host Regis Philbin during his 400 prime time episodes of Who Wants to Be a Millionaire.

A prolific talk and game show personality, Regis clocked a record 16,746.50 hours of television over his 52-year career. He certainly made a name for himself!

In our copywriting world, we know a guy who earned a well-known nickname for his longtime presence in an in-demand writing specialty.

That White Paper Guy.

Aka Gordon Graham.

He’s written well over 300 top-notch White Papers and counting.

And these days, he has to turn away over 75 new clients a year, because the White Paper opportunity for writers is actually way bigger now than when he started …

“The pandemic has punished certain industries and certain categories of workers,” says Gordon. "But fortunately, white papers are sailing along at a steady clip. Many business buyers are still making big decisions, so many B2B vendors still need white papers to help them make their case.”

In today’s issue of The Writer’s Life, he shares seven insights about this specialty, so you can check it out for yourself and take on all those extra assignments.

But before you check that out — did you hear Gordon’s big announcement?

This internationally recognized copywriting master is taking on a select few writing protégés who will have the privilege of being personally tutored by him for 7 weeks …

AND become certified in one of the most in-demand, lucrative, and prestigious projects in the industry …

He’ll mentor you on today’s most popular White Paper formulas, and reveal how to find quality clients when your training is complete.

This is an unbelievable opportunity to work directly with “the guy” well-known for his White Papers.

You’ll want to check this out while you can. This opportunity can change your career, and your writing income, faster.

It’s your turn to make a name for yourself!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 6, 2020

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