Why You Need to Know SEO as a Copywriter
AWAI is Ready to Pay You $5,000 to Do It
If you’re a copywriter working on the Web – and that’s just about every copywriter these days – you need to know SEO.
That’s Search Engine Optimization (SEO). It’s a must-have for online marketing.
Sounds technical and a bit intimidating. But SEO is something that writers like you are perfectly suited for.
Essentially, it means that a website has been put together so more people find it on search engines like Google when they are searching for keywords and phrases related to the product or service they offer.
There is a technical side to SEO involving “behind-the-scenes” parts of a website. But for copywriters, it’s all about optimizing the copy and content that the prospect reads … but is also scanned closely by Google and other search engines.
Today, an estimated 93% of online experiences start with somebody searching for something on a site like Google.
So, it’s clear that SEO is a vital part of the website of any business active online. These days, that’s everything from Fortune 500 companies to neighborhood small businesses. Without SEO, they’re losing money to competitors that have it.
To take it to the next level and add SEO copywriting to what you can offer clients, you just need to learn a few tricks of the trade to learn how to write for people but appeal to search engines at the same time.
And clients are increasingly expecting freelancers to be able to provide SEO services. Tech firm Conductor stated recently that 56% of web content writing jobs require SEO skills.
The best way to learn all the ins and outs of SEO is with AWAI’s SEO Copywriting Mastery & Certification Program.
Led by digital marketing and SEO expert Russ Henneberry, this program teaches you everything you need to know about SEO as a writer. By the end, if you pass the test, you can become an AWAI Verified™ SEO Copywriting Specialist. That’s a designation sure to catch the eye of potential clients.
Plus, members in the program are eligible to work on an SEO project for AWAI to the tune of $5,000.
To take part – and secure the 50% discount – you must sign up for the SEO Copywriting Mastery & Certification Program by January 13.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »