Free Webinar and Q&A:
Marketing 101 for Writers: Get More Assignments and Make More Money by Knowing the Basics

The words Just Announced Earn More Writing with Marketing Basics over photo of businesswoman in meeting presenting at whiteboard

Want to make it easier to land well-paid writing assignments?

There’s a reason why companies pay copywriters so much money to write effective copy and content …

Because without it, their marketing machine – and therefore their business – would cease to exist!

You have massive power as a writer to help clients attract prospects, form relationships, and ultimately turn them into customers (and sales!).

And whether you’re writing “pre-suasive” content or persuasive copy, understanding the basics of marketing will help you:

  • Get your foot in the door.
  • Get better results from everything you write.
  • Make more money as a writer.

During our next Inside AWAI session, Marketing 101 for Writers: Get More Assignments and Make More Money by Knowing the Basics, on Friday, December 10th at Noon ET, AWAI’s Pam Foster, Sandy Franks, and I will teach you the basics of what you need to know.

In under an hour, we’ll cover …

  • How a basic understanding of marketing affects the results of your copy and content.
  • Key marketing concepts like the copy-content continuum, buyer’s journey, and marketing funnels (as well as how to use them to blow up your proposals so you make a ton more money).
  • The power of testing and how you can use it to your advantage as a writer.
  • How to talk the talk with confidence with clients (and how to quickly find any answers to questions that come up, so you can handle them with ease).
  • And so much more!

We’ll also open up a live Q&A at the end, so you can ask any questions you have about marketing, landing clients, and making money as a freelance writer.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: December 4, 2021

5 Responses to “Marketing 101 for Writers: Get More Assignments and Make More Money by Knowing the Basics — Free Webinar and Q&A”

  1. Thank you for this free training.

    Guest (James)

  2. Marketing 101 sounds like a good opportunity to learn a little bit about what goes on behind the doors with the clients we'll be writing copy for. The more I know about the industry, the more effective my copy will be. Good copy means more money and more clients!
    I'm in! see you there !

    John Sullivan Sullivan AWAI

  3. I will love to be a part of this after work I will be listening in.

    signed Perry Whitfield

    Guest (perry whitfield)

  4. I'm definitely garnering a fresh skill-set of knowledge-as it relates to grooming and sharpening my writing chops to be a pro business copywriter.Bravo for your educational insights.

    Guest (Gideon Nwoko)


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