Meet Bootcamp Speaker Marcella Allison Top Direct-Response Copywriter, Copy Chief, and Super Mentor

Marcella Allison

In this lively Pre-Bootcamp conversation, Marcella talks about coming all the way from her early days at the beginning of digital marketing — also known as the "wild west" — to a whole new "frontier" with the emergence of so many marketing platforms over the past 20 years.

You'll want to hear her take on how this new era has impacted her career … and how it affects yours.

She says, "If you're willing to step into what's happening in this moment, you get to be the pioneer for clients where you lead the way to success on certain new platforms and approaches."

Watch her conversation below with Jade Trueblood, AWAI's Director of Training, to create your marketing message/elevator speech that resonates with your potential clients.

Watch Video

Want to hear more from Marcella? Sign up for this year’s Bootcamp here.

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The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

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Published: July 14, 2023

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