Summary of Lifetime Benefits

In addition to the unparalleled high level of access to copywriters and marketers within our global network, your Circle of Success membership entitles you to every resource within the American Writers & Artists Inc. library now and in the future — as well as the largest discounts on programs offered by our strategic partners.

Following is a summary listing of the resources currently available to you, free for the asking, upon your acceptance as a Circle of Success member:

Live & Interactive Learning

“Targeted Online Learning” Classroom Sessions

Participation in a series of online programs offered in a “targeted learning” environment — where you tackle one subject at a time, with the dynamics of a live classroom setting and a professional instructor who is right there with you, delivering invaluable content and answering your questions along the way.

Right away, you’ll be enrolled in our brand-new “Power to Persuade” program, where you’ll sharpen your writing skills and learn the core secrets to writing strong, clear, highly convincing copy.

Next, you’ll study and master each of the crucial elements of a successful direct-response package at a pace that’s comfortable for you.

You can opt to start with “Secrets Behind The Captivating Headline,” where you’ll learn the secrets to crafting powerful “A-level” headlines. In Semester Two, you may choose “Mastering the Irresistible Lead,” then on to “Proof & Credibility: Making Your Reader Say ‘Yes’” … and wrap up your online learning session with the all-important “Offer and Close” session called “The Ultimate Finish: Getting Your Reader to Take Positive Action.”

In addition, you’ll have access to a brand-new, recently recorded bonus session that’s all about FINDING YOUR VOICE — strategies for giving your letters a winning, authoritative tone and writing stronger, more conversational copy.

All support and reference material is supplied. In addition, Circle of Success members are entitled to take part in these programs as they’re offered, as many times as they wish.

Estimated value: $15,000†

† Estimated value only. Live online programs not offered outside of Circle of Success membership.

“Portfolio Builder” and Spec Challenges

During your Circle of Success membership, you’ll have access to a variety of writing opportunities you can work on to build up a portfolio of writing samples to show prospective clients.

The selections will cover a broad spectrum. For one three-month period, you may work on a financial package. Next, you may take on a health and wellness product. After that, perhaps you’ll tackle a fundraising letter. Your next project may be a letter from AWAI or perhaps a Business-to-Business project or a Web offer …

The objective of these optional exercises is four-fold:

  1. To expose you to the most lucrative sectors of the direct-response industry. Health, financial, fundraising, and self-help are without question the biggest markets.
    (You’ll also have an opportunity to work in the other major sectors of the industry: banking offers, magazine subscriptions, and so on.)
  2. To ensure that you enter the market armed with the ability to write any package that comes your way.
  3. To build up a solid portfolio of at least five professional direct-response packages — consisting of at least one letter for each of the “big four” sectors: health,
    financial, B2B, and Web.
    † Estimated value only. Live online programs not offered outside of Circle of Success membership
  4. To get a feel for which market best suits you, which one you may decide to specialize in. Note: The “Live Spec Challenges” are from marketers looking for new promotional copy to test. So, in addition to helping you build an effective portfolio, any one of them could actually launch your copywriting career!

Note: The “Live Spec Challenges” are from marketers looking for new promotional copy to test. So, in addition to helping you build an effective portfolio, any one of them could actually launch your copywriting career!


Copy Critiques and Unlimited Headline and Lead Strengthening

Full, comprehensive critiques of your work by a professional AWAI copywriter, with specific suggestions on how to improve and strengthen the headline … the lead … the offer … even the very idea behind the promotion.


4 Steps to Landing Your Dream Client Roadmap

This in-demand resource has been five years in the making – talking with top clients… gathering the resources… and mapping out the best way for new writers to reach the clients they want to work for.  You’ll be amazed at how simple the process is. Follow the Roadmap and by the time you’re done you’ll have picked your niche… built a website… written a simple and concise self-promotion letter… created some writing samples… and targeted 50 of the clients you want to work for. Best of all, with 4 Steps to Landing Your Dream Client – we’ll be with you every step of the way.


Two Free Passes to Our Annual FastTrack to Copywriting Success Bootcamp and Job Fair

It’s the copywriting event of the year — the place to learn new skills, make new friends, and network with the pros. As a Circle of Success member, you have two (2) “free passes” to AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair — plus, you’ll enjoy special dinners, events, presentations, and other perks arranged exclusively for Circle of Success members. (And if you want to go to more Bootcamps in following years — Circle of Success members pay a fraction of the regular price!)

Value: $3,994

“Anytime Access” to AWAI’s Library
of Interactive Copywriting Programs

The Accelerated Program Live Companion Series

The highly popular resource added to AWAI’s lineup of learning resources — a way to bring the flagship The Accelerated Program for Six-Figure Copywriting “to life” by listening in as Rebecca Matter, Katie Yeakle, and a series of special guests walk you, chapter by chapter, through the core program, stopping at key learning points to drive them home with additional examples and expanded explanations.

Special guests so far have included Bob Bly, Jay Livingston, Mark Everett Johnson, Jen Stevens, Nick Usborne, Steve Slaunwhite, and Lori Haller.

(Regular program price: $495)

The Masters Program for Six-Figure Copywriting — v3.0

For 15 years now, The Masters Program has been THE resource AWAI members reach for when they’re ready to learn the deeper secrets to writing copy that sells billions — and gets you noticed within our industry.

Masters secrets are the result of decades of collecting and breaking down and analyzing the most successful direct-mail packages … meeting and working with legendary copywriters … determining what makes the great promotions outsell and out last all the others … and then “packaging” these ideas in such a way any ambitious copywriter can understand them and inject them into his or her copy.

Today’s version has made this industry-renowned advanced resource even better …

No question — the comprehensive Masters v3.0 should be among the first of all these amazing resources you should get your hands on once you become a Circle of Success member.

(Regular program price: $1,150)

Copywriting Genius: The Master Collection

Over 60 blockbuster promotions — complete with a detailed “page by page” analysis of what made each letter work so well … and an in-depth interview with the letter’s copywriter, where private writing techniques are discussed and many personal secrets are revealed. There’s no better way to know what’s working in the mail … why it’s working so well … and “steal” a secret or two … from some of the best writers of some of the most successful promotions ever.

Plus, you get 20 “$20K Secret” detailed reports — big secrets the writers used to boost response. (We call it the “$20K Secret” because we honestly believe each one has the power to boost your letter’s response rate enough to earn you $20K or more in royalty income!)

(Regular price: $495)

Herschell Gordon Lewis’s “Creative Rules for the 21st Century”

Legendary copywriter Herschell Gordon Lewis discusses the “new rules” of copywriting as they apply to an ever-changing marketplace.

Some of what you’ll learn: “three little words” that immediately melt the reader’s objection to a statement he might otherwise reject … the 10 “guaranteed” letter-writing rules (including how never to begin your letter) … 10 phrases that automatically suggest a benefit to your reader — without actually saying it … the best phrases to use to promote a more positive reaction in your reader … and much, much more. No copywriter, new or seasoned, should pass up this opportunity to benefit from Mr. Lewis’s 40+ years of direct-marketing experience and success.

(Regular price: $299)

Lifetime Membership in “The Barefoot Writer’s Club”

AWAI’s exciting “writer’s club” that shows you where the hottest and most lucrative writing opportunities of the day are — along with all the success tips, writing insights, and ongoing motivation you need to be a more successful writer. In addition to having a lifetime membership for yourself, you’re entitled to “gift” five annual memberships in The Barefoot Writer Club per year to anyone you choose!

(Regular fee: $1,188 over 2 years)

Lifetime Membership in The Professional Writers’ Alliance

Enjoy full access to a long list of resources — each of them aimed at elevating your professional skills and offering you an invaluable source of ongoing motivation and inspiration each and every day. Plus, you’ll be in on everything that’s new and happening in our exciting and fast-paced industry — including the latest opportunities to emerge from web writing, e-commerce, traditional direct mail, and more. In short, joining this Alliance is the best way to stay up-to-date on what’s happening in the industry — and the skills you need to grow with it.

(Regular fee: $1,329 over 2 years)

The Legalities of Copywriting Made Simple

Many AWAI members asked us for this: all the dos and don’ts when it comes to the legalities of copywriting and the direct-mail industry. What you can and can’t say … what kind of back-up you need to support various claims … rules on testimonials and endorsements … and so much more.

These days, you have to be more careful than ever when it comes to what you can and can’t say in support of a product or service. And the rules concerning financial copy are entirely different from, say, the rules for health copy … or fundraising promotions … or even consumer product letters. So, we did what our members have been asking us to do for years: With the help of Agora Inc.’s legal department, we’ve assembled the ultimate (and perhaps only) “layman’s guide” to avoiding legal pitfalls with your copy.

For a copywriter or direct-response publisher, this powerful resource is as crucial as a dictionary or thesaurus.

(Regular program price: $199)

FREE Access to AWAI’s
Specialty Copywriting “Niche” Programs

Secrets of Writing for the Health Market

Everything you need to write powerful and effective copy for the huge and ever-growing $200 billion alternative health market — freshly updated and revised. You’ll learn how to reach your prospect’s core desire … what voice to use … how to structure your offers … how to do research … how to market yourself to health companies … and much more. It’s all inside this comprehensive program.

(Regular program price: $399)

Secrets of Writing Blockbuster Financial Market Controls

Write a successful financial letter, and the world will beat a path to your door. Few assignments pay better than a promotion for a stock market newsletter or trading service. This powerful program includes (among other things) interviews and audio transcripts with the top financial copywriters and marketers in the business: Clayton Makepeace, Parris Lampropoulos, Stephen Moulis, Paul Hollingshead, and others. There’s also a ground-breaking section on writing Video Sales Letters for the financial market, as well as a bonus presentation from Stansberry copywriting superstar Mike Palmer on a “foolproof” technique for writing breakthrough financial promotions.

(Regular program price: $497)

Secrets of Writing for the Self-Help Market

Not far behind the health and financial markets is the huge and growing self-help niche. This $9.6 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially, or spiritually is growing at a rate of 6.1% annually and many AWAI members now make a lucrative copywriting career out of writing nothing but promos for self-help products. You, too, can join them — once you know these secrets.

(Regular program price: $399)

Copywriting for Nonprofits: How to Write Inspiring Copy for the Fundraising Market

Can you make money while helping your favorite cause? Many copywriters do — and to the surprise of many, writing for the nonprofit market can be very lucrative. But, like most niches, this one has its own secrets … its own rules … and they’re all revealed in this popular program.

(Regular program price: $399)

Secrets of Writing for the Catalog Market

Every day, thousands of catalogs are mailed in the United States alone — by smaller specialty boutiques as well as huge national retailers. And they all need copy from skilled writers. Secrets of Writing for the Catalog Market gives you all the tips and techniques you need to write clean, concise, and riveting catalog copy. This program  also includes writing for online catalogs, with information from legendary copywriter Herschell Gordon Lewis and online training tutorials from Jay White. Get it while it’s hot!

(Regular program price: $490)

Secrets of Writing for the Christian Market

It’s an amazing statistic: Last year, one out of three Americans made at least one purchase in a Christian bookstore. Once you digest that little fact, it’s easy to understand why Christian consumers represent a $7.5 billion market. And it’s begging for good copywriters who understand how to “connect” with this special group of buyers. Writing for the Christian Market includes 8 video tutorials … an updated list of very active Christian marketers … and 10 current controls with analysis.

(Regular program price: $399)

Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World

“Cause Marketing,” as it’s become known, is one of the fastest growing niches out there. In Copywriting for a Cause, we show you how to position yourself as a Cause Marketing Specialist — helping companies around the world become better citizens, whether it’s helping the environment … the less fortunate … or encouraging growth and success in less developed parts of the world.

(Regular program price: $197)

“Niche Marketing” Special Report

Revealed: the 10 hottest “niche markets” of the direct-mail industry — and how to start writing for them right away.

(Regular report price: $49)

Programs to Help You Become a Successful
Business-to-Business Copywriting Professional

Secrets of Writing High-Performance Business-to-Business Copy

If you believe the Business-to-Business (B2B) market is for you, then definitely check out this comprehensive program written by 18-year award-winning marketing consultant and B2B copywriter Steve Slaunwhite. B2B companies are often desperate to find skilled copywriters to write for them … writers who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Steve shares his experience and expertise in this lucrative niche, such as:

(Regular program price: $490)

Secrets of Writing High-Performance B2B Copy Companion Series

Reach success as a B2B copywriter faster than ever with guidance from B2B Master Copywriter Steve Slaunwhite. During this in-depth Companion Series, he walks you through — one step at a time, and in extreme detail — his Secrets of Writing High-Performance B2B Copy program.

You’ll acquire all of the insider secrets, tools, and skills you need to become a highly-effective B2B copywriter … and you’ll walk away with a portfolio to prove it.

(Regular program price: $495)

Crash Course in B2B Content

Dive into the lucrative world of B2B content writing. Expert Gordon Graham will show you the top 12 content types in high demand by B2B firms and how to complete each one like a pro.

Loaded with examples and how-to resources – including exclusive step-by-step video walk-throughs – Gordon’s Content Crash Course is the fastest way to launch your career as a well-paid B2B content writer.

(Regular program price: $197)

Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell

There’s one thing B2B marketers can never have enough of: New Leads.

All businesses — Business-to-Business especially  live and die by them. Without a constant flow of new, fresh eager prospective clients, sales dry up and businesses go broke.

Now you can be a savior to all of them!

With AWAI’s program from B2B Master Copywriter Steve Slaunwhite you can help solve the Number 1 problem every B2B marketer has by mastering the highly specialized and in demand skill of lead generation.

You’ll also get …

With everything that’s included, you’ll be up and running as a Lead-Gen Specialist in a very short amount of time. Plus, the faster you get started, the faster you’ll connect with the desperate B2B marketing managers who need you to help them get more leads … and will gladly pay you top dollar to help them get results ASAP.

(Regular program price: $199)

B2B Websites: Developing Content That Builds Authority and Generates Leads, Too

A top-notch B2B website starts with you. Far too many companies have websites that are out-of-date or uninspiring … and they’re looking for help to transform their sites into worthwhile destinations that inspire trust, authority, and sales.

In B2B Websites: Developing Content That Builds Authority and Generates Leads, Too, you’ll work with successful B2B website expert Dianna Huff. She’ll guide you through the process of creating great B2B website content, from your first meeting with the client to the unveiling of the finished page.

Packed with examples, checklists, and proven how-to insights, B2B Websites invites you to learn to profit by giving B2B websites valuable makeovers.

(Regular program price: $197)

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success

B2B writing expert Casey Demchak has invented the ultimate door-opening project — Key Message Copy Platforms. These unique documents help businesses organize their marketing campaigns so their messages are more consistent and effective. Along the way, they save time, save money, and discover a perfect writing partner for all their ongoing projects — YOU!

In this hands-on program, you’ll work with Casey to build your first Key Message Copy Platform … you’ll learn his proven talking points for closing new clients … and you’ll put yourself on an easy path to landing your first client and building the B2B career you want.

(Regular program price: $197)

How to Write Online Video Scripts for B2B Companies

Online video is the latest trend in Internet marketing — and B2B companies are jumping on it. One of the best ways for a B2B company to announce a new product or solution is to email a quick 8- to 12-minute video to busy business owners and purchasing managers for them to watch on the go. These “get-to-the-point” presentations save everybody time, cost very little to produce, have all kinds of inherent credibility, and, when properly executed, leave a very lasting positive impression. Luckily for you, this relatively new area of B2B expertise is wide open — and screaming for qualified copywriters who know how to write effective scripts!

(Regular program price: $197)

How to Price, Quote, and Win B2B Writing Projects

With B2B companies needing an endless amount of marketing materials, the last thing you want is to be unsure when it comes to quoting the price of your services. With How to Price, Quote, and Win B2B Writing Projects, you’ll learn exactly what price to set for specific projects … how to handle price objections … how to put together a truly persuasive quotation … how to follow up and land the project … and more.

(Regular program price: $199)

How to Write White Papers That Command Top Fees

If you loved the challenge of writing essays and reports in high school or college, you’ll love writing white papers. Because unlike school papers, these can pay you up to $4,000 apiece! Simply put, white papers are 5- to 10-page documents that define a business or technical problem and present a new or better solution to that problem. And, they’re one of the most effective ways for a B2B company to promote its products.

(Regular program price: $197)

Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories

Some B2B copywriting specialists make a very nice living from writing “Case Studies” alone. What are they? They’re simply business-oriented “stories” that show how a particular product or service has improved productivity, bolstered profits, increased sales, boosted employee morale, or saved or made money for the client’s customers. Best of all for copywriters who know the secrets to writing them, these fun, super-quick projects can pay between $1,250 and $2,000 a pop.

(Regular program price: $197)

Creating Email Newsletters for Professional Service Firms: A Step-by-Step Guide

By the time you finish this program, you’ll be able to develop and publish stand-out email newsletters for professional service clients, earning thousands of dollars per month via a predictable, repeating income stream. The projects are short, competition in minimal, and the going rate is $900 each!

(Regular program price: $197)

Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps

With this program, you’ll be able to kick-start your Business-to-Business (B2B) copywriting business with the help of Steve Slaunwhite, AWAI’s B2B expert. Steve will show you exactly — step-by-step — how to get B2B clients quickly, easily, and consistently. The strategies in Getting B2B Clients will help you find prospective clients and exactly what to say to them.

(Regular program price: $497)

Programs to Help You Meet the
Ever-Growing Demand for Web-Based Copy

Web Copywriting 2.0: Your Complete Guide to Writing Web Copy That Converts, by Nick Usborne

Writing copy for the Web is NOT the same as writing offline copy. There are key differences that can spell the difference between success and disaster. So, for the first time in his career, online copywriting expert Nick Usborne has finally agreed to reveal all of his secrets in the most comprehensive program for writing top-notch blockbuster web copy in record time — regardless of your experience. Web Copywriting 2.0 was just updated to include 15 video training tutorials and a comprehensive glossary of web terms. Plus, Nick has included four webinars where he walks you through the most common online writing assignments.

(Regular program price: $497)

Web Copywriting 2.0 Companion Series

The Web Copywriting 2.0 Companion Series is Nick Usborne’s “one-on-one” webinar training … where he walks you through every major concept, every piece of copy, and every detail of the Web Copywriting 2.0 program in just 10 weeks.

This classroom-style learning is based on a model we’ve proven makes the learning faster, more efficient, keeps you motivated, and ensures you “get” the major concepts in a way that simply reading the program on your own never could.

(Regular program price: $495)

Ryan Deiss’ 6-Hour CVO Expert Training

Learn Ryan Deiss’ million-dollar secrets for designing, writing, and optimizing powerful, automated sales funnels for your clients. He gives you in-depth explanations, live case studies, blueprints, and even the fill-in-the-blank templates you need to re-create his “Customer Value Optimization” (CVO) funnels. In just six hours, your web marketing expertise will expand substantially. You’ll have an in-demand but relatively rare skill that makes you the “go-to” expert … and allows you to collect three paychecks for every project, significantly increasing your bottom line — and your client’s!

(Regular program price: $297)

Marketing With Video Online for Profit

Online video has become a major tool for direct-response marketers. This is nothing short of a gigantic opportunity for you to cash in — by quickly establishing yourself as an expert in this exciting, here-to-stay niche. And to help you, AWAI has teamed up with Jessica Kizorek, one of the most experienced, knowledgeable, and respected video-marketing experts in the industry. You’ll learn everything you need to know to market your own line of promotional videos, including how to:

And to make this a truly interactive experience, Jessica has included dozens of hands-on exercises, hundreds of real-life examples, and 19 video tutorials. Don’t miss out on this brand-new income opportunity for copywriters!

(Regular program price: $199)

“Email Copy Made Easy”: Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs

Master Copywriter Jay White shows you how writing email copy can be the most lucrative copywriting niche on the Internet. Thousands of companies are hungry for email copy as part of their online marketing strategy — for every product they launch … every new email list they create … and every new affiliate offer they want to promote. This step-by-step online program gives you everything you need to know to master the potentially lucrative world of email copywriting — including samples, templates, Jay’s own personal “cheat sheet,” and more.

(Regular program price: $497)

Site Audits Made Simple — “Consult” Your Way to Lucrative Web Copywriting Projects

This innovative program shows you how to educate clients about the web content opportunities they’re missing … and then get hired to fix them!

In this hot consulting sector, you can easily earn $2,500 or more by diagnosing a “sick” website, and then make even more money by “healing” it with your web copywriting skills. You’ll learn how to conduct a professional review of how the client’s web content performs to drive traffic to his site and drive sales activities — and then how to help your grateful client achieve his marketing goals.

(Regular program price: $179)

Working Effectively with Web Clients: 7-Steps to Making Sure They Love You and Continue Paying You the Big Bucks

Needless to say, to write great web copy for a client, you need to know the structure of a successful website: the role of the home page, what landing pages must do … and how to make it easy for the Web surfer to find and buy products. With Working Effectively with Web Clients, you’ll be able to guide your clients through the critical considerations and decisions involved in creating websites that work, including:

Once you know the “inner workings” of a successful website that sells, you’ll not only write better copy for any website but provide a much needed “value-added” service to your clients, too.

(Regular program price: $99)

How to Make Money as a Social Media Marketing Expert

YouTube … Facebook … LinkedIn … Instagram … Twitter — more and more, these and other social media sites are playing a major role in how businesses connect with perspective clients. And as a copywriter, you need to know the best strategies for using them. Let Nick Usborne guide you through the ever-changing social media landscape, showing you exactly how you can use social media to position and grow your freelance business.

(Regular program price: $499)

Web Copywriting Intensive Home Study Programs

The Rebecca Matter (and friends) “Web Copywriting Intensive” has become the web writer event of every year. Because there (and only there) can you learn all the latest techniques for selling effectively online: emails, autoresponders, landing pages, Search Engine Optimization, and much, much more. Bottom line … if you want to write for the Web — or market yourself as an expert in Web-based marketing — you need to know this stuff. And if you can’t attend a Web Intensive (at a cost of up to $6,000, including conference fees, hotel, food, and airfare), there’s no better way to learn the material that was covered than to “relive” the experience through these comprehensive home study programs.

(Regular program price: $2,590 over 2 years)

How To Build Email Lists - The Fastest, Easiest, and Most Profitable Way to Get More Traffic, More Prospects, and More Sales:

In today’s marketing world, the size and health of a company’s list — the master file of their customers and prospects — can make or break a business. And in How to Build Email Lists, you’ll learn this powerful, valuable skill from a master of the craft, Brian T. Edmondson.

By the time you finish this program, you’ll be able to:

(Regular program price: $197)

More Exciting Ways to Parlay Your
Writing Skills into Lucrative Streams of Cash

Bob’s Bly’s Ultimate Guide to E-Book Writing Success: A Comprehensive Program to Writing and Selling E-Books for Profit

Bob Bly takes the small, closed industry of book publishing and turns it on its head. In less than 4 hours, he shares with you the exact model he uses to make hundreds of thousands of dollars a year — working only a few hours a week – writing and publishing e-books.

(Regular program price: $249)

Grant Writing Success: Opening the Door to Financial Opportunity

Another great way to supplement your income while perfecting your copywriting skills — learn how to find cash for thousands of needy organizations by submitting grant proposals to any of the thousands of government and private foundations. This program, written by a grant writing expert who’s successfully secured tens of millions of dollars in grants for over 30 years, shows you the secret structure to a successful grant application … plus, how to match nonprofit organizations with the proper funding organizations, how to set up a profitable little grant writing business (for no money) in your home, and much more.

(Regular program price: $497)

Writing for Love & Money: How to Become a Successful Romance Writer

Did you know that romance novels account for over 54% of all popular fiction books sold? So get in on the action — and have some fun while you’re at it — by learning the secret formula to creating top-selling romance novels from experts who write for such publishers as Harlequin and St. Martin’s Press. It’s all in Writing for Love & Money — yours free for the asking.

(Regular program price: $249)

How to Successfully Write and Publish Children’s Books

Many AWAI members have told us they’d love to write a best-selling children’s book one day. It’s a competitive field, but we’ve recruited some of the most successful published children’s book writers in the business to reveal all their most powerful secrets about breaking into this fun and rewarding genre.

(Regular program price: $246)

Desktop Marketing for Success, Independence, and Income

So many businesses out there are screaming for people who can do more than just write great sales letters. They also need space ads, press releases, newsletters, and website content. Desktop marketer Donna Doyle shows you, step by step, how to cash in on all this “hidden” demand … and how she was able to make $156,250 in one year working five hours a day with just a phone, a computer, and some basic copywriting skills.

(Regular program price: $190)

How to Write Your Own Money-Making Websites

As a copywriter, you already know how to write copy that sells. Why not do it for your own website — and generate thousands of dollars a month in easy, passive income?

Now you can … with website expert Nick Usborne’s unique program that walks you through the process of turning any hobby, interest, or passion you may have into a fun and profitable website and business.

You’ll learn how to structure a simple site so it’s up and running quickly, load it with exciting and sales-oriented content, and drive people to your site without spending a fortune. Plus, by using Nick’s proven “affiliate marketing strategy,” you can make thousands of dollars a month without having a single product of your own to sell. No selling … no shipping. You just guide people from your site to the sites of companies with relevant products to sell — and get paid for every sale!

(Regular program price: $497)

Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit

It’s the ideal “part-time job” for any COS member — and a great way to generate extra money while perfecting your craft. Simply offer your services as a “researcher” to working copywriters. There’s a huge demand, the pay is good (as much as $50 an hour just to “surf the Web”), and you learn while you do it. This program — which is being snapped up by AWAI members at a record pace — gives you all the secrets and shortcuts to generating top-notch research on any topic … and shows you how to get hired by working copywriters! Plus, Circle of Success members can use the program to learn powerful researching tricks for their own writing projects!

(Regular program price: $249)

Secrets of Becoming a Publicist: A Simple, Step-by-Step Guide to Boost Your Income and Enjoy the Satisfying and Exciting Life of a PR Pro

The persuasion skills you master as a copywriter aren’t just for selling products and services. You can also use those skills to generate publicity and reshape public opinion on behalf of businesses and community groups, large and small. Press releases, letter campaigns, awareness programs — they all require persuasion to succeed.

As a copywriter, you’re just the person to deliver the “power of the press” (and Internet!) to clients looking to improve their image and boost sales — quickly and cost-effectively.

Running a PR business is a perfect spare-time business for copywriters who want to expand their services … create a new stream of income … help businesses grow … and have some fun. It’s inexpensive to get started … and much easier than you may think. AWAI teamed up with PR pro Melanie Rembrandt to create a step-by-step guide that gives you everything you need.

(Regular program price: $199)

Your Step-By-Step Guide to Becoming a Highly Paid Content Marketing Strategist

One of the great challenges for advertisers today is cutting through the clutter… sidestepping spam filters, pop-up blockers, do-not-track programs, and reaching customers with copy they want and need.

That’s where a highly-skilled “content” writer comes in. It’s all about writing copy readers and buyers can find through search engines, find useful, and will want to read.

In fact, some call this niche of the writing world the best opportunity for web writers this year. And quite possibly for years to come. That’s why AWAI is offering Content Mastery: Your Step-by-Step Guide to Becoming a Highly Paid Content Marketing Strategist, to help you take advantage of this trend while there’s still time.

We’ve brought in Brian Clark, founder of Copyblogger, and possibly the most renowned content marketer online today. Brian knows this niche like few do, and in eight simple steps, he’ll teach you exactly what you need to know to become a master content marketer like him.

In this exciting program, you’ll discover:

Content marketing is the hottest trend in online marketing. It’s vital to your web-writing success that you understand this marketing strategy … otherwise you’ll be left behind. Don’t let that happen.

(Regular program price: $497)

Self-Fulfilled: How to Be a Writer and a Publisher

Whatever your passion, you can immerse yourself in it AND make a six-figure income. This program is full of practical publishing ideas and case studies that could be your direct ticket to the fulfillment you’ve always wanted in life.

(Regular program price: $499)

The Pro Resume Writer Program

Resume writing is one of the most popular little “side businesses” among AWAI members — and this program gives you everything you need to start and run a successful spare-time, or full-time, resume preparation service. With our detailed guidelines, writing resumes is fun, quick, and easy. And guess what? With so many people looking for jobs these days, the demand has never been greater!

(Regular program price: $197)

Speech Writing Success! The Craft and Business of Speech Writing

It’s not just politicians who hire speechwriters. Lots of businesspeople who don’t have the time (or skill) to write their own speeches would gladly pay you to do it for them. Speech writing is in big demand and pays well. Plus, many of our core copywriting principles go into writing a great speech! With Speech Writing Success! The Craft and Business of Speech Writing, you can start capitalizing on this under-served market right away. You’ll learn:

(Regular program price: $497)

Programs for Growing Your Business
and Getting New Clients

Freelance Writing Business Success

Specific answers to hundreds of questions about starting, running, and marketing your own $100,000-a-year freelance writing business — all in one place.

Nothing is left in doubt … everything from information about setting up your home office and business structure to organizing your “Swipe File” and negotiating fees. Checklists, step-by-step systems, and articles from Master Copywriters are included. Recently updated with numerous suggestions for marketing your new freelance business in a variety of media, both offline and online. Avoid years of trial and error and start your freelance business on a solid foundation. No copywriter should begin his or her career without this invaluable resource.

(Regular price: $99)

Essential Templates for Your Copywriting Business

Win and Manage Projects Like a Pro with These Ready-to-Use Documents

Successful writers know that building a great copy career involves more than simply writing good copy. You also need to be able to interact with your clients like a professional and properly manage the administrative and “business end” of all your projects. And the fastest way to ensure you look like a pro, right from the start, is with AWAI’s toolkit, Essential Templates for Your Copywriting Business.

You get every business-critical document and ready-to-use template working copywriters need, including a New Prospect Intake Checklist … a Fee Schedule … an Invoice Template … a Project Time Frames Reference Sheet … a Copywriting Quality Checklist … a Prospecting Email Template … a Website Home Page Checklist and much more!

(Regular price: $129)

Getting Your First Client

Many AWAI members have landed their first paying client just by following the simple and proven roadmap outlined in Getting Your First Client. They've gone from total beginners to fully booked-up calendars. And nothing about their success was accidental. It's all available to you here, using these tools to launch your writing career.

(Regular price: $99)

Effective Networking: The Fastest Way to Win Clients and Grow Your Business

When was the last time you had a casual conversation worth $100,000 in new business to you? Or a $10,000 email? With this exciting new program, you could have them all the time — with just about anyone you meet. Use this tool to effectively launch a new business or dramatically improve an existing one.

(Regular program price: $179)

How to Land Clients in 21 Days With Just Your Computer

In this program from Master Copywriter and marketer Winton Churchill, you’ll learn how to grab top-level clients simply by navigating more than 100 online global job and project marketplaces. Use this approach to fill in with little jobs that can generate between $500 and $2,500 when you’re between bigger jobs … or use it as your sole getting-clients strategy! No cold calls, no traveling to trade shows, no waiting for your next client to find you.

(Regular program price: $247)

How to Choose Your Writing Niche — Your Step-by-Step Blueprint for Choosing a Profitable Niche That’s Right for You

No matter where you are in your copywriting career, you can start attracting your ideal clients faster by using the same marketing system Pam Foster used to land 7 ideal clients in 7 weeks.

(Regular program price: $199)

Social Networking: The 21st Century Way to Find New Clients

This exciting program shows you how to harness the power of Internet social-networking sites like Facebook, Twitter, LinkedIn, and others to land choice clients and copywriting assignments — without ever picking up the phone!

Created by AWAI “Wall of Fame” member and working copywriter Jim Turner, you’ll learn how to structure your professional profile and load it with content that establishes you as an expert in any writing field you choose … and mimic the techniques Jim uses to make yourself the “go-to” copywriter in your social and professional network. If you’re looking for the quickest and easiest way to have a never-ending lineup of clients, be sure to ask for this exciting program.

(Regular program price: $99)

Making the Leap: A Practical, Hands-On Guide to Getting From Wherever You Are … to the Freedom, Independence, and Financial Rewards of Living The Writer’s Life!

This special program shows you, step-by-step, how to go from working for someone else to being a successful, in-demand freelance copywriter. It includes the 7-part video bonus series Fast Start Guide to a Thriving Copywriting Business, which prepares you for the day you confidently say, “I quit!”

(Regular program price: $129)

Marketing Confidence: Learn to Love Marketing Your Business

Over a period of just a few days, you’ll learn how to market and promote your services … in a way that feels comfortable for YOU. Not weeks, or months, or years — days. Nick Usborne will give you the same exact approach he’s used to earn big fees and work with clients, all while having more free time to do the things that are important to you.

(Regular program price: $497)

“Seven Daily Habits of Successful Copywriters” Special Report

Every Master Copywriter has his or her very own secret or two for writing great copy … improving productivity … even for enjoying the writing process. We convinced some of the most successful copywriters we know to share at least one secret that’s helped them get to where they are today. The result is this amazing little special report that will serve both as a great motivator … and your personal guide to success.

(Regular report price: $49)

3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day

Transform the way you do business just 3 minutes at a time! Join the "likable expert" Michael Katz for a unique video coaching series exclusively designed for busy writers.

In 3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day, you get 36 specially-made coaching videos. From pricing to landing clients to ongoing marketing tactics, each short, powerful video will make running your business feel fun, easy, and natural.

(Regular report price: $179)

Bob Bly’s Getting Clients Weekend Home Study Program

Learn how to build a rock-solid business, master your niche, create a stellar freelance website, negotiate the best contracts and so much more with Bob Bly's Getting Clients Weekend Home Study Program.During the live Getting Clients Weekend event, Bob tookattendees inside his 35 years of copywriting experience, providing them with the wisdom, secrets, tools, documents and strategies for landing high-paying, top-notch clients. With the home study program, you get all of the live event materials, including:

  1. Over 15 hours of audio and video presentations from Bob and his special guests.
  2. The complete collection of materials, containing all the relevant samples, notes, and handouts from every presentation — all organized with an easy-to-follow agenda from the event.
  3. Bob’s exclusive 170-page Copywriter’s Toolkit of all the forms, templates and messages you’ll need to land clients, manage projects and get paid what you’re worth.

(Regular price for the program: $495)

Bob Bly’s “Get Clients in 30 Days” Challenge

In this 6-part teleconference series, Bob Bly and his expert guests show you not only how to get all the clients you need — but how to get the kind of clients you want, too.

(Regular price for the series: $249)

Everything You Need to Know
About the Lucrative World of Graphic Design

Graphic Design Success!

Learning the simple, basic skills you need to be a direct-mail graphic designer, it turns out, is not as difficult as you might think. And by adding this valuable service to your copywriting business, not only will you improve your clients’ chances of success, you can also earn an extra $20,000 … $40,000 … even $60,000 or more a year.

AWAI’s Graphic Design Success is the only comprehensive program on direct- marketing design that shows you the five common elements of a direct-mail package and how to design them for maximum effectiveness … how to make the layout of a page “come alive” and grab your reader’s attention … the secret to stirring your reader’s emotions with typefaces, color, and graphics to get him in the “buying mood” … and much, much more.

By the time you finish this program, you’ll have real-world techniques you can use to design almost any project that comes your way. Best of all, you’ll know more about good direct-marketing design than 99% of the other freelance graphic designers out there.

(Regular program price: $290)

The Copywriter’s Six-Figure Design Library

From designer extraordinaire Lori Haller — this is unlike any graphic design program we’ve ever created. In fact, it’s not so much a learning program as it is your own little graphic design “franchise” business. You simply decide what you want your sales promotion to look like — a simple letter, a special report, even a full-color magalog. Then you go to your Design Library, select from the 13 ready-to-go print formats, drag your copy into the open space, and … voilà! … you have yourself a professionally designed direct-response marketing piece! Or, if you choose to focus on online copy design and layout, Lori has created templates for a landing page, sales letter page, sign-up page, order device, assorted banners and bursts, and much more.

Aside from all of Lori’s professional templates, you get complete instructions on how to use them … and all the tools you need to quickly produce lift notes, envelopes of all sizes, business cards, stationery, postcards, e-books, and premiums.

(Regular program price: $5,141)

Programs You Can Use to Make More Money 
and Accelerate Your Success

Meditation for Writers: Accessing the Writer Within

Quiet your mind and unleash your creativity with the power of meditation. On this 21-day journey, Dr. Annette Annechild guides you through daily meditations designed to help you silence your inner critic, overcome writer’s block, and increase focus (and MUCH more). You’ll experience increased creativity and spend more productive writing time “in the zone” ... while achieving financial success, personal fulfillment, and professional satisfaction faster. Create your ideal writer’s life just by popping in your headphones, closing your eyes, and letting Dr. Annechild’s rich voice soothe you into relaxation in Accessing the Writer Within: The 21-Day Meditation For Writers Program.

(Regular program price: $49)

Annual Bootcamp Home-Study Program

Get every presentation, every tip, every secret, every selling strategy revealed at Bootcamp — bundled together with all the relevant handouts, guides, examples, and backup material … delivered to you in a complete, concise, “learn at your own pace” package. Plus, you get access to the Spec Assignments offered during Job Fair.

(Regular program price: $998 over 2 years)

The AWAI's Accelerated Income Goals System – A Guaranteed Approach to Perpetually Increasing Success

Ever wonder what separates regular folks from the ultra-successful? Fact is, the vast majority of the wealthiest and most successful people in the world aren’t any smarter than you or me — they’re just more focused on their success. And, whether they realize it or not, they’ve broken down many of the obstacles and roadblocks that stop most people from reaching their potential.

International marketing expert and Master Copywriter Joe Vitale calls it “The Law of Attraction” — the simple idea that once you eliminate the five “roadblocks” that are secretly sabotaging your success, success can’t help but find you. And in this special guide written especially for up-and-coming AWAI copywriters, he gives you a step-by-step plan for removing these obstacles from your life forever, once and for all opening the door to wealth and prosperity.

(Regular program price: $129)

The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting

One of the many great things about being a copywriter is that you’re not limited to just writing copy. That’s because, as a copywriter, you have a very valuable skill: You are a master of the art of persuasion. And that’s a skill every business needs — to sell products, attract new customers, motivate and teach employees, and so on. So, not only can you market your copy to businesses everywhere — you can also market your knowledge.

Consulting, copy critiquing, training in-house copywriters and marketers, presenting at company events and sales meetings — there’s a huge market for all these things. In this e-book, direct-response copywriter, critiquer, consultant, trainer, and speaker Don Hauptman shows you how to turn the very specific and in-demand knowledge you have into an endless supply of “non-writing” income.

(Regular price: $79)

“Power Start” Teleconference Series Recordings

We offered this motivational teleconference series a couple of years back, and you can use these inspiring sessions to kick-start your writing efforts any time you need them!

Mark Ford (also known by his pen name, Michael Masterson) shows you how to organize your time more effectively and write more copy in a week than you ever thought possible — even if you’re holding down a full-time job. Chris Marlow shares her secrets for dialing into the niche that’s right for you. Bob Bly tells you how to do what he does best: get all the clients you’ll ever need. Then there’s a great little roundtable session to wrap everything up, where some of the most successful copywriting experts today lead you to the best-paying jobs in the world of direct response. No copywriter should be without these highly informative, easy-to-download audio files.

(Regular price for the series: $249)

Build Your Freelance Website in Four Days

“Intimidating.” “I don’t know where to start.” “Too technical.”

Those are just some of the responses we’d expect to get when we say every freelancer must have his or her own website to promote themselves and their work. So, AWAI’s resident web guru, Rebecca Matter, got together with some of her best web-expert friends and produced a four-session (one hour each), step-by-step webinar series on how to build, write, and launch your very own website … for under $100.

Just to be clear — this is not about the “theory” of building a website. It’s a roll-up-your-sleeves-and-do-it program where, at the end, you “flip the switch” and take your actual website — content and all — live on the Internet. If you’ve yet to set up a website, one of the first things you need to do is watch — and follow — this amazing webinar series!

(Regular price for the series: $399)

Profitable Freelancing: The Definitive Guide to Earning More Money From Day One

Successful web copywriter, author, and coach Nick Usborne outlines nine ground- breaking strategies to “gap hunt” and maximize your income … be a Constant Marketer … build an audience of prospects for your website … utilize his innovative Step-Up Principle™ and Circles of Income Method™ to make every month your best month ever … and much more.

(Regular program price: $297)

Wealth Planning for Freelancers: How to Parlay Your Freelance Income into a Multimillion-Dollar Retirement

One of the advantages of becoming a successful copywriter, aside from the amazing freedom it gives you, is the money you can make. But you don’t want to make the same mistake a lot of people with “newfound” money make — which is to spend it all on new toys, cars, bigger houses, and things you don’t need. Sure, treat yourself … but put the bulk of that money to work in smart, compounding investments and you’ll have millions of dollars stashed away before you know it, growing and growing each and every year.

Luckily, here at AWAI, we’re very connected to a lot of wealthy and successful investors — including one gentleman who’s amassed a better than $50 million fortune using the kind of safe money compounding and income-generating techniques the very wealthy use. And, we’ve been working directly with him, collecting all his secrets … and putting them into this program aimed at helping AWAI members invest their newfound cash into safe, steady, high-yielding investments that grow and grow over time.

(Regular program price: $99)

Altogether over $50,000 in programs and resources, yours for the asking …

Plus, you get, every special report, guide, e-book, and recording from the AWAI Library

Over $2,433 worth of resources (and growing), right at your fingertips:

Plus deep, deep “Circle of Success Only” discounts to resources,
events and products offered by our friends and partners…

In all, over $52,000 worth of career-boosting
benefits — yours for the taking …

Plus, new AWAI programs we add in the future!

Also for Circle of Success Members Only:

Our special "Partners Program" … where “Circle” members get HUGE discounts on optional training resources from partners we trust — people like Dan Kennedy, Clayton Makepeace, Bob Bly, and others who have played pivotal roles in teaching and hiring AWAI members!

(More Details When You Sign Up)


Sign Up Today!