Affiliate Update:
Special Offers for Your Readers

Last month I shared a few of my best resources to help you skyrocket your traffic, find your voice, and build an opt-in e-mail list. If you didn’t get the chance to check it out, you can see it here.

As always, it is a part of the Affiliate Partner blog. And if you have missed an issue or just want to go back and read a few for inspiration, they are archived here.

This month I am excited to tell you about a new feature that we have added to your Affiliate Dashboard. When you visit the “Links & Tools” section of your dashboard, you will find a new program added to the drop down menu called “Special Affiliate Offers.”

From time to time AWAI will include an enticing offer on some of best-selling products that you can share with your audience. To keep things interesting, each offer will only be available for a month and will have an expiration deadline. That means that you can use the power of urgency or a last chance offer to earn more money each month.

October’s Special Affiliate Offer will be a $17 Test Drive for our most popular product, The Accelerated Program for Six-Figure Copywriting. The expiration date is October 31st (Halloween!).

Your subscribers have the opportunity to test drive AWAI’s Flagship product at a fraction of the cost for the following 30 days. If they decide during that time that they would like to keep it, they are simply charged an additional $330 bringing the total price up to just $347. That’s $150 off the normal price you have been offering up till now! Should they decide that it is not for them, all they have to do is call AWAI within the 30 day time period and cancel their order. They will get every penny they paid back.

You can use this deadline to your advantage in a few ways:

  • Give your readers the whole month to take advantage of it by posting a message on your blog or emailing your subscriber list.
  • Offer a 24-hour “Halloween” sale from the 30 – 31st at midnight.
  • Give a week deadline with a last chance offer.

    • To do this, send your first mention (preferably in a dedicated email message) on 10/24 letting them know that the offer expires on 10/31.
    • Then send a second email or mention on 10/31 saying the offer expires at midnight and that it is their Last Chance to take advantage of it.
  • Give any amount of time leading up to the 10/31 deadline – a 72 hour sale, a 48 hour sale etc …

You can download a dedicated email that you can use to promote this offer here.

You can glean copy from this for an ad or for a blog posting. Feel free to edit at will but make sure you keep the offer section the same.

I not only manage the Affiliate Program here at AWAI but I also handle much of our new customer acquisition and I have seen this $17 offer do very well with our partners and outside lists. I encourage you to try it out yourself!

And remember that I am always here to help so if I haven’t addressed your question here or if you would like to suggest a topic to cover in a future newsletter, please write in to and I will do my best to get you an answer.

To a profitable partnership,

Jessica Kurrle
American Writers & Artists Institute

P.S. Job Fair at the Copywriting Bootcamp is fast approaching. Job Fair is a place where you can mingle with nearly 300 professionally trained copywriters should you be ready to take that step. You can register here. I will be attending and I hope to see some of you there!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: October 1, 2012