Partnering Outside the Box
First I want to take a quick moment to remind you that the November Special Offer is rapidly approaching the November 27th deadline.
It is a special deal on the 2012 Bootcamp Home Study Program. Not only do you get all the presentations and all the support materials from the amazing event that just concluded, but you also get a special bonus. The “Best of Bootcamp” – 2007 – 2011! This bonus includes the top 15 participant-rated presentations of the past five years – three from each year.
We’re giving your readers the chance to purchase at 50% off the list price of $499, plus they get the special bonus. That’s only $249!
This month I want to talk to you about partnering outside of the box – something I do here at AWAI.
You see, in addition to managing the Affiliate Program, I am also tasked with finding new websites and newsletters that we can partner with or advertise in.
The straight forward arrangement usually goes like this: you find a site that talks about something your prospective customers are interested in – sometimes the same topic that you are talking about or selling – and you pay money to “rent” their names. Meaning you provide them with your own creative copy (usually an email or e-news ad) and a trackable link (in this case your unique affiliate link) and they send it out through their system to their list. You get the sales and keep the customers.
Depending on your niche, finding the perfect site that fits the type of prospect you are looking for, fits your budget and accepts your creative is sometimes a challenge.
But that is why partnering outside of the box can be so effective. If you approach a situation only looking for one type of exchange, you might be closing yourself off to other opportunities to partner and subsequently make more sales, get more prospects or customers and grow your business overall.
Whenever I begin a conversation with a new partner, I always want to find out as much as possible about their business. How they run things, what types of companies they like to partner with, who their customers are, etc. The more I learn about their business, the more it sparks ideas of ways we can work together. The idea is to develop a mutually beneficial relationship – preferably long term so that you are always looking out for each other’s best interests.
Here are a few examples of what I am talking about:
- Writing articles for each other’s blog or newsletter
- Conducting an educational/sales webinar or training together and splitting the profits from any sales that come in
- Speaking at an event they are hosting
- Co-branding a product together
Often times the solution will be unique to the situation. Hopefully this gives you some ideas for approaching other site owners to get a dialogue going.
Here’s to starting new long-term and prosperous partnerships!
And remember, I am always here to help so if I haven’t addressed your question here or if you would like to suggest a topic to cover in a future newsletter, please write in to firstname.lastname@example.org and I will do my best to get you an answer.
To a profitable partnership,
American Writers & Artists Institute
P.S. If you have missed an issue or just want to go back and read a few for inspiration, you can always access past issues of the Affiliate Bulletin here.
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