February 2004

Quick Tip: How to Handle Features in Your Copy

Bob Bly shows you how to use features in your direct mail copy.

Success Story: Interview with Copywriter and AWAI Member Heather Lakatos

Krista Jones interviews an up-and-coming copywriter.

It's Good to Know: About Word-Of-Mouth Advertising

Discover something every copywriter should know about word-of-mouth advertising.

Start Your Career With Confidence

Master copywriters address how you can build your confidence in your work.

Quick Tip: How to Get Your Lead Right

Find out what makes a lead a lead.

Raise and Resolve Your Customer's Main Objection

Michael Masterson shows you how to address and overcome objections in your copy.

Use Microsoft Word to Create Winning Direct-Mail Designs

AWAI member April Morelock shows you how to use MS Word to design your sales package.

Secrets of Writing Winning Copy for the Non-Profit Market

Bob Bly shows you how to write better copy for non-profit clients.