May 2004

Quick Tip: Make Your Copy LOOK Easy to Read

Whether or not your copy looks easy to read affects whether or not it gets read.

Crafting Unquestionable Proof to Seal Your Sale, Part

Will Newman explains the final four steps to making your direct response package's proof compelling and motivating.

Avoid Clichés Like The …

How your copy will benefit if you avoid clichés.

Crafting Unquestionable Proof to Seal Your Sale, Part 1

Will Newman explains three simple steps to making your direct response package's proof compelling and motivating.

Quick Tip: Make Your Copy More Professional by Avoiding This Common Mistake

How to avoid misusing it's and its.

There's Power in Numbers: Strengthening Your Copy Through Peer Review

Find out how peer review can help you write stronger direct marketing packages.

Quick Tip: Create Your Own Website – Quickly and Inexpensively

Krista Jones gives you a quick guide to creating your own website.

Promote Yourself for Pennies With Postcards

Discover how to put a low-cost marketing tool to work for you.

Quick Tip: Arthur Johnson Answers the Question "How Much Research Is Enough?

Master copywriter Arthur Johnson helps you know when the research you've done is enough.

Create More Compelling Copy by Going Beyond Features and Benefits

Bob Bly shows you how to write benefits with greater emotional impact.