May 2016

Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns

Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.

Take Your Business Global: How to Work with International Clients

You’re not bound to work with local clients. Or even clients in the same country as you. Use these tips to work with international clients.

The Big Idea is Hidden in This 5-Point Checklist

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.