Using Testimonials for Maximum Effect
April 02, 2007 (09:46:19 am)
Michael Masterson shares tips for making better use of testimonials.
Accomplish the Unthinkable: Write Well Every Day This Year
January 02, 2007 (08:59:21 am)
Michael Masterson takes you step by step through the goal setting process he uses to achieve more of his important goals.
How to Create an Effective Business Card
December 18, 2006 (11:12:51 am)
Michael Masterson reveals a better way to make connections at networking events than handing out business cards.
Recommended Reading: “The Man Who Carried the Drum”
July 03, 2006 (09:26:26 am)
Michael Masterson recommends a book by a former AWAI bootcamp attendee.
The Well-Read Life
June 06, 2005 (02:50:27 pm)
Michael Masterson explains how you can benefit from reading widely.
What My Speech Coach Taught Me About Success
March 07, 2005 (11:20:40 am)
Michael Masterson shares success tips from his speech coach.
Raise and Resolve Your Customer's Main Objection
February 09, 2004 (12:16:10 am)
Michael Masterson shows you how to address and overcome objections in your copy.
Market to the Person Your Prospect Wants to Be
November 17, 2003 (02:02:11 pm)
Michael Masterson explains the importance of knowing who your audience wants to be.
All Great Writing Has One Thing in Common. Can You Master It?
October 13, 2003 (01:41:36 pm)
Michael Masterson reveals what makes good writing good.
Appeal to Your Customer's Heart and Brain (in the Right Order)
September 22, 2003 (01:31:14 pm)
Michael Masterson reveals one of the most important secrets behind persuasive writing.
Today's Action Plan
September 08, 2003 (01:22:50 pm)
Michael Masterson gives you a guideline to help you get more done toward achieving your goals.
Quick Tip: How to Improve Your Writing by Making It Simpler
August 18, 2003 (11:54:41 am)
Michael Masterson shows why simplest writing often makes the best sales copy.
14 Characteristics of Successful People: How Do You Measure Up?
August 18, 2003 (11:54:23 am)
Michael Masterson shows you 14 traits that successful people possess and shares how you can cultivate these traits in yourself.
How to Decide Where the Promise Should Be in Your Copy
March 31, 2003 (04:10:57 pm)
Michael Masterson reveals the most powerful placement for promises within your direct marketing copy.
Direct Mail Debate: Should You Disguise the Envelope – or Not?
March 17, 2003 (04:03:23 pm)
Michael Masterson discusses whether or not to disguise your envelope.
Boost Your Sales by Having a Contingency Plan
February 10, 2003 (03:52:46 pm)
Michael Masterson shows you how a contingency plan can boost your sales.
Your Most Important New Year's Resolution
January 06, 2003 (03:31:20 pm)
Michael Masterson reveals how to set your number one goal for the New Year.
Quick Tip: The Power of Positivity
December 23, 2002 (02:50:58 pm)
Michael Masterson reveals how, in copy, positive statements are more powerful than negative ones.
Secrets of a Master: Why This Headline Works
November 25, 2002 (12:52:23 pm)
Michael Masterson explores why short headlines tend to work better than long ones.
Always Put Your Prospect's Interests up Front
October 28, 2002 (06:33:31 pm)
Michael Masterson gives you insight on how keeping your prospect's interest at the forefront can help your career.