Be a Much Better Writer by Avoiding the Biggest Mistake Most Good Writers Make
September 30, 2002 (06:59:40 pm)
Michael Masterson identifies the biggest mistake writers make and shows you how to avoid it.
How to Write Better Copy by Being Honest
September 16, 2002 (07:35:08 pm)
Michael Masterson and John Forde on the importance of being honest in your copy.
An Important Question You Must Ask Yourself About the Product You're Selling
July 22, 2002 (08:12:21 pm)
Michael Masterson reveals the different approach you must take between need-to-have and want-to-have products.
So You're a Procrastinator. What Do You Do About It?
June 10, 2002 (08:46:46 pm)
Michael Masterson shares secrets for overcoming procrastination and accomplishing more.
Marketing Insight: Michael Masterson on Fear and Greed
May 13, 2002 (09:08:19 pm)
Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.
Quick Tip: The Envelope Teaser
December 17, 2001 (10:29:37 am)
Michael Masterson on how to write better teaser copy.
Masters Checklist: Elements of a Strong Order Device
December 03, 2001 (10:14:40 am)
Strategies for writing thoughtful order devices that deliver results.
Insights From the Masters … Six Techniques for Jumpstarting Your Creative Engine
October 22, 2001 (09:48:39 am)
Master copywriters like Don Mahoney and Michael Masterson share how they overcome writers block and get moving on a project.
How to Get Unstuck When a Big Job Stymies You
August 27, 2001 (02:32:34 pm)
Michael Masterson shows how to overcome writer's block on big projects.