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Benefits That Sing and Soar – In Five Simple Steps

Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.

How “B” Copywriters Can Become “A” Writers In Four Easy Lessons

Clayton Makepeace explains how to make good sales copy great by connecting with the reader’s dominant emotion. Follow his four steps to become an “A” copywriter.

How to Create Bigger Winners … More Often … in Today’s Challenging Financial Markets

Clayton Makepeace shares his insights in writing successful packages for the financial market.

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