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When to Use B2B Long Form Copy

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

How to Change Your Copywriting Niche

Do you want to change your current copywriting niche? It’s easier than you think — just follow these simple steps.

The Most Important Question to Ask Your B2B Copywriting Clients

When talking with a potential B2B client, ask this one question to open the door to more project opportunities.

How to Differentiate Yourself

If you don’t differentiate yourself, you could get lost in the crowd. Use these six strategies to stand out to your prospects.

An Easy 5-Step Email Copywriting Formula

When you’re writing promotional emails, this copywriting formula will keep you on track so your emails gets results.

Showcase Your Writing Skills with a Portfolio One Sheet

When a client asks to see your portfolio, don’t overwhelm them with samples. Give them your Portfolio One Sheet instead.

6 Tips for Prospecting with Direct Mail

Land more clients when you use these six tips for prospecting with direct mail.

Two Techniques for a Winning Elevator Pitch

“What do you do?” Having a solid elevator pitch as your answer is key to impressing potential prospects. Here are two techniques to help.

A Hidden B2B Copywriting Niche

Most copywriters don’t know about this hidden copywriting niche, but it may be perfect for you.

The Best Lead Magnet for Freelance Copywriters

There are many different formats for lead magnets. Which works best for freelance copywriters? Steve Slaunwhite gives you his advice.

5 Ways to Improve Your Cold Email Pitches

Cold email pitches can be an effective way to land new clients. Use these five tips to make your emails stand out and get read.

Getting Clients: 5 Email Prospecting Tips

Need clients? Email prospecting is a powerful tool — when it’s done right. Here are five tips to help you be more successful when prospecting by email.

Discover the Hidden Gold in Your Background

There’s copywriting gold in your background! Discover how to find it and leverage your experience as a successful B2B copywriter.

How to Market Your Copywriting Business Consistently

Banish the excuses! Here’s how to market your copywriting business consistently all year long. It’s easier than you think!

The Mechanics of Getting Paid: A Freelancer’s Guide

You landed the client! Now, what’s the best way to get paid? Here are several options for freelancers, and the pros and cons of each of them.

The Hidden Danger of "Go Big or Go Home"

Starting a new venture is exciting. You're ready to Go Big or Go Home! But, there's a hidden danger in that thinking.

The Art of Providing a Compassionate Copywriting Critique

When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.

Benefits of Using Infographics in Your B2B Proposals

Using good infographics in your proposal can not only make your proposal stand out, it can make the difference in getting hired or not.

Direct-Response in B2B … Yes, it Exists

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

5 Strategies to Identify Keywords for White Papers

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

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