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How to Get Your Prospect to Say Yes to Your Offer

Every prospect reading your sales letter is having an internal conversation on whether to pull out their wallet or not. Here’s how to get them to say yes.

Know Your Audience and You’ll Nail the Right Headline

When you know your audience, you can craft eye-catching headlines that work. Learn the NEW way to write winning headlines and game-changing subject lines.

How You Answer This Question Determines the Fate of Your Big Idea

Writing a sales letter is easy. The difficult part is coming up with the Big Idea. Answering this question will determine the strength of your Big Idea.

These 12 Copywriting Projects Can Make You Unbelievably Rich

When you know how to write the 12 most in-demand copywriting projects, your income can rapidly soar.

Negotiating a Copy Bonus is Just as Lucrative as Copywriting Royalties

Copywriters love getting royalty deals from their clients, but if you can’t get one, negotiate a bonus for yourself instead.

The Mixed Martial Arts Technique That’ll Sharpen Your Copywriting Skills (Without the Blood, Sweat, and Tears)

Apply the technique fighters use to learn new moves to your copywriting training. See the whole concept, practice the parts, and put it back together.

The Six-Figure Copywriter’s Slacker “Crib Sheet”

The simplest and most obvious way ever invented for making a six-figure living online and in just minutes per day.”

How to Tell the Difference Between Good Sales Copy and Bad Sales Copy

Using this “A-list” proven 12-point copywriting checklist will help you write winning sales copy every time.

How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google

Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.

The Magic Formula Behind All Great Sales Letters

As a copywriter, it’s critical you know the magic formula behind all great sales letters.

Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns

Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.

The Big Idea is Hidden in This 5-Point Checklist

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

Pruning Words for Stronger Copy

Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.

What Do Fountain Pens Have to Do With Copywriting?

Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.

Bringing Order to Swipe File Chaos

Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.

Making Swipe Files Work for You

The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.

Copy “Skunk” Words to Avoid

You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.

The Secret Behind Kid Books and Copywriting Success

Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.

The Art and Science of Being Believable

To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.

How to Make Every Sales Letter a Blockbuster

Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.

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